While Campbell Soup’s reduced sodium u-turn pales into insignificance when compared with the New Coke debacle, it should serve as a cautionary tale for all food manufacturers embarking on reformulation work, according to marketing experts.
Campbell Soup Company’s CEO-elect Denise Morrison said in an investor meeting on Tuesday that the company would add salt back into its soup formulations in an effort to lift lukewarm sales.
New Jersey-based Campbell Soup Company has said it will slash 770 jobs worldwide by 2013, shutter a Michigan plant and pull out of the Russian market, as part of a major restructuring program.
Higher sales of snack foods offset declining soup sales at the Campbell Soup Company contributing to an 11 percent boost in third-quarter profits, the company said on Monday.
The Campbell Soup Company has seen its second-quarter profits fall 8 percent on lower soup revenues and increased promotional spending, the company has said.
The Campbell Soup Company has ended its part in the so-called ‘Soup Wars’, during which it attacked rival soup manufacturer Progresso in its advertising – even though it seems that the ads worked.
Campbell Soup Company has appointed a new vice president of business development and industry relations to replace Richard Smith who is due to retire following a 37-year career with the company.
The leading global soup firm this week announced that it is to
slash salt content in its products by up to 45 percent, a move that
underlines continued industry efforts to attract consumers with a
wider variety of 'healthy'...
Campbell's net earnings for the first quarter ended 30 October have
been helped by strong soup prices and a favorable tax settlement,
canceling out a decline in soup sales.
