Carbonated Water

SodaStream has gained in-store distribution for its zero-calorie flavors line, Fruit Drops.

SodaStream launches fruit essences line in US retailers

By Mary Ellen Shoup

Sparkling water brand SodaStream has introduced Fruit Drops - a range of bottled flavor essences - in US brick & mortar retailers, as the company aims to make sparkling water part of consumers' daily routines.

Beyond the Big Mac reference, VIRUN CEO Philip Bromley is a passionate advocate of natural, functional and healthy beverages

'Marketing can and should be science-driven and scientists are great marketers': VIRUN CEO

'Loving my life…like a Big Mac after a 12 mile hike!'

By Ben BOUCKLEY

BeverageDaily.com Personality of the Year 2013, VIRUN CEO Philip Bromley, reveals his lust for life and how soft drinks can combine ‘want with need’ to kick start the category, in the first part of an exclusive interview.

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