With the development of novel technology that more efficiently produces natural food colors, the Israeli-startup Phytolon one day hopes to help manufacturers replace unwanted synthetic colors without compromising on the visual appeal, taste or cost of...
The food industry is gearing up for the Natural Products Expo West show in Anaheim. But what is a 'natural' product? How are definitions of natural & clean label evolving, and is food tech changing the game? (Is the Impossible Burger ‘natural,’...
For new entrepreneurs with limited funds trying to make ends meet – or plant-based minced meat as in the case of Israeli startup Rilbite – focusing first on foodservice, rather than retail, can offer a more economic path to market.
While clean label remains a top-priority for consumers, the litany of associated free-from claims that have dominated marketing the past few years are not, suggests the founder of allergen-friendly snack startup Blake’s Seed Based.
There is no doubt that healthy snacking is trending, with emphasis on clean label, protein and vegan launches. According to Innova Market Insights, as snacks become healthier, more wholesome and satisfying, they are increasingly fulfilling the role of...
“…‘I should not have eaten that salad yesterday, I think I just woke up with infertility…’ says nobody, ever,” observes Jackie Bowen, executive director at nonprofit the Clean Label Project. Regulators, she argues, are great at dealing with health issues...
Consumers that say they seek out products they consider ‘clean label’ are more likely to enjoy grocery shopping and are actively engaged in the food shopping process, a Packaged Facts report revealed.
The Detox Project – which certifies products as ‘Glyphosate Residue Free’ – has been overwhelmed by industry inquiries over the past six months as food brands seek not just to get certified, but more often, to “use us as a consultancy service” to find...
While phrases such as ‘eating clean’ are starting to appear more frequently in consumer marketing, Mintel research shows some consumers are confused by the term ‘clean’ when used on pack, says Stephanie Mattucci, Mintel’s associate director for food science,...
To the casual observer, ‘cleaning up’ food labels sounds like an eminently sensible thing to do. After all, who wants to ingest anything ‘dirty?’ But what, precisely, are these grubby imposters apparently lurking in our foods and beverages?
Starch can be found in nearly every corner of the CPG industry from shelf-stable pasta sauces and salad dressings to canned soups and jarred baby food because of its thickening and stabilizing properties. However, clean label options that deliver the...
Clean label is a longstanding trend in food formulation, but that doesn't mean you should start slapping the word 'clean' on food labels, said speakers at the IFT annual meeting and expo in Chicago. Check out part two of our gallery of...
This year, cell cultured meat vied with chickpea protein, animal-free gelatin and almond protein for the spotlight at the IFT annual meeting and expo in Chicago, while the clean label trend continued to gather pace. Check out part one of our gallery of...
The consumer fear of the unknown that spurred the first wave of the ‘clean-label’ movement and the rejection of unfamiliar-sounding ingredients is evolving into a more sophisticated curiosity about what they consume – requiring manufacturers to take a...
Naturex is launching a natural alternative to EDTA suitable for lipid emulsions such as mayonnaise and salad dressings at the IFT show in Chicago next week to meet growing demand for clean label food preservatives.
The term ‘clean’ is popping up more and more in food branding and in consumer vernacular, but its definition is as foggy as ‘natural’ and ‘healthy,' according to Mintel.
The number of consumers seeking out and purchasing organic foods or products with clean labels continues to rise, with the products seen as healthier, more nutritious and more environmentally friendly, says a new report.
2017 has been a rollercoaster ride for the food industry, with Amazon coughing up a cool $13.7bn for Whole Foods, a flurry of M&A activity from Nestlé, Hershey, Campbell Soup and Kellogg, and an exodus from the industry’s biggest trade association,...
Consumers increasingly view clean label as about more than avoiding ‘artificial’ ingredients, according to a new survey from Kerry, which also reveals that some ingredients previously considered safe bets in clean label formulations, such as natural flavors...
Attorney: ‘Slapping another undefined term on packages that could be attacked legally’ is risky
A new 'clean label' certification scheme has been launched in the US market as the concept of ‘clean’ eating continues to gain traction. But will CPG brands embrace the ‘Go Clean Label Certified’ logo, and are there risks to using a term that...
Sparkling water brand Spindrift has raised $10 million in a funding round led by VMG Partners and supported by Prolog Ventures, Karp Reilly, and other existing investors.
The quest to rid product labels of phosphates, carrageenan, titanium dioxide, mono- and di-glycerides and other substances gracing food marketers’ ‘unacceptable ingredients’ lists has created new growth opportunities for Fiberstar’s citrus fibers, which...
The clean label movement may have started as industry’s response to consumers who wanted foods and beverages made without artificial or “chemical” sounding ingredients, but overtime as brands continued to one-up each other, the concept morphed and metastasized...
To the casual observer, ‘cleaning up’ our food sounds like an eminently sensible thing to do. But where is the clean label trend going, and is ditching every ingredient you can’t pronounce really the key to fixing the ‘broken’ food system (as Panera implies...
When it comes to marketing products in the natural channel it seems like there are as many strategies as there are products; but just like how not all products resonate with all consumers, not all marketing strategies do either.
After observing trade shows, lab test requests, and online forums on food and health, BioChecked executive director Scott Prentice and his team thought the timing was right to launch a 'non glyphosate' certification.
As the concept of clean label continues to evolve and transition from an industry term to one consumers understand and seek, companies should take a more sophisticated approach to the trend by accounting for how different generations prioritize and interpret...
The predictable upcoming onslaught of annual New Year’s resolutions to “eat better” could lead to surge of consumer interest in products with short ingredient decks and “clean labels” that they perceive as healthier.
Now that clean label has moved on from being a trend to becoming “the new rules of the game,” Innova Market Insights predicts more brands will rely on 'farm to fork' claims and bucolic imagery as a differentiator.
In part one of our coverage of FoodNavigator-USA’s natural & clean label panel debate we looked at whether the FDA - or industry stakeholders - should define ‘natural’. In part two, we look at all-natural lawsuits, and whether consumers understand...
US bakery, snack and cereal manufacturers should look to Europe for lessons on clean label and better-for-you products that don’t scream health, says Mintel’s innovation head.
While manufacturers faced renewed pressure to clean up labels following recent media attacks on the dough conditioner azodicarbonamide and artificial preservatives, far less attention has been paid to what these ingredients are actually being replaced...
Demonization of ingredients and a lack of consumer understanding has fueled clean label, but it remains niche among a small group of consumers, DuPont Nutrition & Health says.
Is it a safer bet to say 'Made with natural ingredients' than 'All-natural' on pack? Are consumers in the UK and the US looking for different cues on a label to determine if something is natural or wholesome? And did you know that...
USDA certified organic on a food label means something concrete. ‘Natural’ or ‘clean label’ mean something rather more fluid. But while the stream of lawsuits over ‘natural’ claims suggests more clarity is needed - particularly on GMOs - some general...
Special edition: All-natural: How clean is your label?
The term ‘natural’ has been used to mean so many things that it means less all the time, except as a starting point for class action lawsuits. But tell consumers you’re getting rid of artificial preservatives and you’ve telling them something meaningful,...
If it sounds like a ‘chemical’, or isn’t in the kitchen cupboard, shoppers may regard it with suspicion. But which ingredients are 'acceptable' to today's consumers, which are to be avoided, and who decides?
What’s in a name? Everything, when it comes to ‘cleaning’ up ingredients declarations, says National Starch/Corn Products International, which has launched an online hub at cleanlabelinsights.com to collate the latest research and market data to help...
Attempts to link ‘all-natural’ clean-labeling policies with the healthy eating agenda have been so successful that research now shows shoppers equate ‘healthy’ with ‘natural’ or ‘minimally processed’ foods.
Tate & Lyle has introduced a new natural starch to its line of waxy maize starches in order to provide a wider range of clean label textures for snack foods.
The trend for 'clean label' foods containing few E-numbers is
emanating from the UK market but it is not yet a keen priority for
consumers, retailers and manufacturers in every country, says GC
Hahn.
