Clif Bar

Post Foods is one of several high-profile CPG companies to be sued for allegedly adding ‘excessive’ amounts of sugar to products marketed to health-conscious consumers (Picture: GettyImages-adrian825)

Post Foods agrees to settle sugary cereal class action with $15m fund

By Elaine Watson

A judge has given a tentative green light to a $15m settlement between Post Foods and consumers who accused the CPG giant of misleading shoppers by falsely advertising sugary cereals as healthy. The news follows another high-profile settlement reached...

KRAVE protein bars will blend meat, fruit, veg and grains - a shift away from its traditional jerky products

NPD EXCLUSIVE: 'We're going to deliver more protein with a third of the sugar,' says CEO

KRAVE Jerky to launch low-sugar protein bars

By Kacey Culliney

Hershey-owned KRAVE Jerky will go head-to-head with Clif Bar, Kind and Lärabar as it readies to launch protein bars with one-third of the sugar towards the end of this year.

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