Coconut Water

Source: iStock

Expo East

5 approaches show coconut water still has room to grow

By Elizabeth Crawford

The coconut water category in the US may be crowded, but it still has room to grow with sales projected to reach $1.97 billion in 2019 -- up from $778 million in 2015, according to Statista. Much of this growth likely will come from innovative twists...

Harmless Harvest raw coconut water: We’re not competing with Vita Coco

'Consumers are willing to pay more for better quality as long as that quality is tangible'

Harmless Harvest raw coconut water: We’re not competing with Vita Coco or Zico

By Elaine Watson

Not so long ago, “people would have said that any drink that’s above three bucks is crazy,” says the co-founder of organic and ‘raw’ coconut water pioneer Harmless Harvest, Justin Guilbert. “Well we came to the market with a 16oz bottle that retailed...

Van Manen: We pioneered the tropicals market; same with coconut water. We bought the first load of coconut water concentrate in the Philippines in 2004, and it took us five years to sell it all.

60-second interview: the day job

What do you do? Gert Van Manen, president of iTi Tropicals

By Maggie Hennessy

In the latest edition of FoodNavigator-USA’s ongoing What do you do? series, we talked with Gert Van Manen, founder of bulk coconut importer iTi Tropicals on pioneering the tropicals market in the US and the yet-untapped potential of coconut water concentrate,...

Coca-Cola Life has been launched in Latin America, and will soon hit shelves in the UK and Sweden - but will it reverse the fortunes of the US carbonates market?

Register for the Foodnavigator-USA beverages entrepreneurs forum on July 23

Can natural sweeteners pull diet soda out of its funk?

By Elaine Watson

Is diet soda in the doldrums because shoppers are suspicious of aspartame, or because they are just bored of Diet Coke and Diet Pepsi? And will naturally-sweetened products such as Coca-Cola Life restore the category’s flagging fortunes?

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