Many big players in the food industry have found regenerative AI helps them in NPD. Image Source: Hiroshi Watanabe/Getty Images

Mars, PepsiCo, Kraft Heinz, and Givaudan on how AI can improve NPD

By Augustus Bambridge-Sutton

NPD takes time. Long hours of R&D lie between an idea and a product launch. AI, however, is helping a range of major companies generate product ideas, as well as do market research and gain insights into the minds of consumers.

Are all-natural claims losing their luster?

Are all-natural claims losing their luster?

By Elaine WATSON

The phrase 'all-natural' is still emblazoned on scores of new food and beverage launches, but not quite as many as it used to be, according to Mintel research.


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