The increasing speed with which new fads emerge and old ones fade can leave companies scrambling to innovate and launch products before consumer whims shift, but as cookie maker Donsuemor shows there are other ways to meet changing trends without changing...
Drinkable soup ZÜPA NOMA has been flying off shelves in the west coast, according to owner Sonoma Brands, which has just recruited ex-PepsiCo exec Jennifer Berliner as director of marketing for the new brand.
Is ConAgra’s strategy of cutting back on deep discounts on brands such as Banquet, Chef Boyardee, and Snack Pack – a move that has improved margins but dented revenues – a savvy one, or is it a dangerous gamble that could see it losing distribution in...
VeganEgg - a novel 100% plant-based whole egg replacer utilizing algae as its core ingredient - has taken off like a rocketship, says brand owner Follow Your Heart, which is ramping up production for a wider roll-out in 2016.
WILD Flavors and Specialty Ingredients’ expands its line of natural flavors and showcases its natural colors to help packaged foods and beverages tap into the farm to table trend in a way that previously was restricted to fresh, unprocessed foods, a spokeswoman...
Pressure to launch new products that meet consumers’ rapidly shifting interest in natural and organic foods and beverages from conventional products is reducing the time manufacturers have to distinguish between short-term fads and long-term trends with...
Keurig Green Mountain is “well on target” to expand beyond hot drinks into the much larger cold beverage category as early as next fall with the launch of its Keurig Cold carbonation system in North America, the firm’s CEO confirmed Nov. 19.
While POM Wonderful’s Supreme Court victory over Coca-Cola doesn’t have any direct impact on the wave of consumer class action lawsuits over false advertising engulfing the trade, it still makes uncomfortable reading for regulatory affairs bosses at food...
SPECIAL EDITION: HEALTHY AND FUNCTIONAL CONFECTIONERY
ADM is launching a new range of bean powders and ground cooked
beans, which are intended to make it more convenient for consumers
to include beans in their diets - and easier for manufacturers to
use them in product formulations.
Consumer demand - the holy grail of any industry - is a fragile and
easily manipulated treasure. But influencing consumers for
anything other than their own benefit will, more often than not,
carry unintended consequences.