Aspartame, said PepsiCo in April 2015, “is the #1 reason why US consumers say they are drinking less diet cola, so we’re confident that with this change [to sucralose], consumers will come back into the Diet Pepsi franchise.” Today, with sales continuing...
PepsiCo is confident it can weather the prospect of increased regulation around sugary drinks, saying it holds the key to success with its diverse portfolio.
PepsiCo tells BeverageDaily.com that it seeks partnerships with ‘relevant and attainable designers’ who keep the focus on the Diet Pepsi brand rather than overshadow it.
PepsiCo has tweaked its US sweetening formula for Diet Pepsi to include acesulfame potassium as well as aspartame, a combination that Ajinomoto admitted today would boost the cola's sweetness potency.
As reports circulate suggesting PepsiCo is trialing an alternative sweetening system for Diet Pepsi, the company insists that it has no intention of altering the drink’s formula or taste.
OK, I confess, I am becoming fun averse. Given a choice between 24/7 full-on ‘fun’ and a cup of cocoa and an early night, as my years advance I’m inching closer to the jar of Green & Black’s and the light switch.
