Drink

ROAR Beverages wants to capture the attitude of its young consumer audience through flavor and packaging innovation.

ROAR Beverages CEO: ‘We’re not trying to be another Gatorade’

By Mary Ellen Shoup

Looking to bridge the gap between sports and functional drinks, ROAR Beverages created a line of performance drinks using coconut water and packaged it with bold designs to cater towards a younger consumer, CEO Roly Nesi told BeverageDaily.

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