Fiber

Gut reaction: How do you build a brand around digestive health?

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Gut reaction: How do you build a brand around digestive health?

By Elaine Watson

Do all fermented foods contain probiotics? Do consumers understand what prebiotics are? Are shoppers looking for products that deliver a rapid and discernible effect (to tackle bloating/gas/constipation, or improve regularity) or are they focused on long-term...

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