For the first time, Generation Z is emerging as an influencer in grocery spending and early indications suggests that they will favor more organic, healthy products as well as authentic and multicultural offerings, according to new research from Acosta....
Unlike cost-conscious generations that came before, Generation Z cares more about convenience than price – a dramatic reversal that will change not only how brands and retailers catch their attention but also where and how they shop, according to new...
When data on marketing food and beverages to Millennials first came out, they tended to portray this age group as adventurous (and broke) twenty-somethings. But members of this generation have aged, and their purchasing drivers have changed, according...
How can the grocery sector win over more online shoppers? Clavis Insight divided US shoppers into three different general personas, providing a handy view of the online retail landscape.
Sales of organic food continues to rise at a breakneck pace compared to the overall market, thanks in part to more Millennials regularly stocking their shopping carts with it, according to new survey data from the Organic Trade Association.
For boomers at ingredients suppliers seeking to engage with a new generation of Millennials within their customer base, b2b ad and marketing communications agency Anderson Partners Food Ingredient Marketing has come up with some tips designed to help...
Both consumers and marketers often use the buzzword 'authentic,' but what exactly does it mean? A new consumer report zoomed in on today’s favorite demographic—millennials—to find out what a brand needs to do to embody authenticity.
Millennials may be the generation with the most spending power for now, but Gen Z is catching up fast and how they engage with brands and respond to marketing is very different than their predecessors, according to new research from CivicScience.
Whether it’s choosing a car, or deciding what to wear, Millennials display a “pronounced proclivity for bold and confident individualism,” according to Packaged Facts. But how does this impact their food choices, and how can manufacturers, retailers and...
There’s a widening sense of distrust from Canadian consumers against food manufacturers, especially when it comes to free-from claims on packaging. A Mintel study conducted in September found that a whopping 65% of Canadians see the free-from label as...
Research from Mintel suggests Millenials snack around four times a day, mostly for an energy boost, because they are bored or want to reduce stress levels.
Snack makers must stay relevant and share worthy if they want millennials to spend dollars, says the president of retail marketing consultancy firm FCB RED.
It’s no secret that children are an important target group for food and beverage manufacturers, as this $23bn segment accounts for roughly 4% of the overall US food and beverage market (worth $639bn), according to Packaged Facts.
Mobile devices continue to fuel consumer demand for increased transparency; more convenience; and quick, easy opportunities to be social. Expect continued emphasis on technology and social media as trend-savvy, authenticity-minded Millennials start having...
Millennials may be the hot new target demographic for food and beverage manufacturers in the United States, but they are a cautious and volatile group of shoppers, according to a new report from market research organization SymphonyIRI.
Alcoholic beverage brands increasingly are looking to connect with Millenials via social networks, as younger members of the demographic begin to celebrate their 21st birthdays.
Generational tastes are more different than ever before – and food marketers should not ignore these variations, claims flavor marketing expert Kim Holman.
Younger consumers aged 18 to 29 are likely to play an important role in US economic recovery due to optimism and a willingness to try new things, according to a new report from Packaged Facts.
Foods from Peru, Japan, Morocco and Korea have the potential to become food trends, offering formulators a new range of ingredients to play with, says a new report from Packaged Facts and the Center for Culinary Development.
Youngsters brought up in the hi-tech era are driving food trends, and food marketers must be tuned into their wants and needs, according to a report from Packaged Facts.
