COVID-19 has screwed up many a brand’s best-laid marketing plans for 2020 (how does a 'back-to-school' campaign work if kids are not actually going back to school?), but it’s also forced marketers to find creative ways to adapt to stay relevant,...
After months of adapting to the roller coaster of shifting business priorities caused by the coronavirus pandemic, GoGo squeeZ is entering another period of uncertainty: the back-to-school shopping season, typically a peak sales time and marketing push...
Fruit pouches are light, convenient, and fun. Right now, however, despite the best efforts of organizations such as TerraCycle, most of the them end up in landfill, says the firm behind GoGo squeeZ, which is promising to bring a recyclable version onto...
BlastZ - the latest innovation from GoGo squeeZ – is designed to attract new consumers to the burgeoning fruit squeezers category by appealing to kids that have outgrown apple sauce but are still looking for a convenient fruit snack, says associate brand...
