As the foodservice industry rebounds and consumers return to restaurant dining, mobile ordering app GrubHub took a look back at the past six months of ordering trends made by the approximately 33 million users of its mobile app.
Analyzing user behavior for its more than 30 million active diners this year, online and mobile-food ordering platform Grubhub saw surging orders for comfort foods and a rise of ready-to-drink coffee orders.
GrubHub analyzed tens of millions of orders placed by more than 21 million customers on its app (from January through November 2019) and uncovered a clear move towards plant-based eating and a craving for cauliflower pizza.
Grubhub has seen a significant increase in vegan and plant-based food orders in the past year based on user data of more than 500,000 food orders placed through the mobile app on an average day.
By 2030 most meals currently cooked at home are instead ordered online and delivered from restaurants or central kitchens
Plant-based eating and convenient breakfast items are trends that have taken over the packaged food and beverage space, but do the same consumer interests hold true for the food delivery industry as more time-starved consumers are reporting using apps...
