Grubhub's 2021 State of Plate shows vegetarian food orders are up 55% compared to last year

By Mary Ellen Shoup contact

- Last updated on GMT

Getty Images / ArtistGNDphotography
Getty Images / ArtistGNDphotography

Related tags: GrubHub, plant-based

As the foodservice industry rebounds and consumers return to restaurant dining, mobile ordering app GrubHub took a look back at the past six months of ordering trends made by the approximately 33 million users of its mobile app.

In its third-annual 'State of the Plate' report, which is based on tens of millions of orders on the Grubhub platform over the past six months (January 2021 - June 2021) compared to the same time frame in 2020, Grubhub saw a sustained trend towards plant-based eating with more traditional meat-based options mixed in.

"Unlike 2020, diners opted for the plant-based versions of delivery classics so far in 2021,"​ noted Grubhub.

In its top-most ordered foods the plant-based sausage wrap topped the list with an +549% increase in orders. Korean barbecue cauliflower wings also made the list with a +302% increase in orders of the past six months, said Grubhub. 

Top Foods of 2021 To Date:

  1. Plant-based sausage wrap: (+549%) 
    Plant-based sausage wrap_GrubHub
  2. Bubble milk tea: (+505%)
  3. Birria taco: (+500%)
  4. Everything omelet: (+454%)
  5. Strawberry banana cream smoothie (+430%)
  6. Spicy miso tonkotsu ramen: (354%)
  7. Churro waffle: (+339%)
  8. Beef empanada: (+333%)
  9. Nashville hot chicken sandwich: (+327%)
  10. Korean barbecue cauliflower wing: (+302%)

Top side dishes on the Grubhub platform were mostly Southern cuisine-inspired, with Cajun fries (+630%), red beans and rice (+612%), corn chowder (603%), jalapeño bites (+465%), and biscuits and gravy (+368%) making the top five.

In the dessert category, consumers made room to indulge, reported Grubhub, with chocolate french silk pie the most-ordered dessert.

Plant-based eating trends

Drilling down into plant-based food orders, Grubhub found that orders for vegan and vegetarian meals were up double digits compared to the first six months of 2020.

So far this year, vegan orders have risen by 17%, plant-based burgers increased by 28%, and general vegetarian orders surged by 55%, according to Grubhub ordering data. 

The top five vegan orders included the plant-based sausage wrap, barbecue cauliflower wing (+302%), mushroom & tofu broth ramen (+299%), sautéed string beans and garlic (+264%), and grilled vegetable hummus bowl: (+242%).

Seasonal food ordering forecast

"The weather tends to affect our eating habits, so we looked at which orders rose the most this past winter and spring. We expect a mix of hot and cold food orders to trend during the summer months and desserts during the fall months with one obvious go-to flavor (i.e. pumpkin),"​ said Grubhub.

Forecasts: Fall (in ranking order)

  1. Vegan mapo tofu
  2. Truffle mushroom swiss burger
  3. Raspberry cheesecake
  4. Cookie & cream milkshake
  5. Pumpkin cupcake

Top Trends: Winter

  1. Short rib rigatoni: (+270%)
  2. corned beef and cabbage: (+219%)
  3. Butternut squash soup: (+154%)
  4. Grilled chicken avocado sandwich: (+131%)
  5. Chicken dum biryani: (+124%)

Top Trends: Spring

  1. Margherita pizza: (+283%)
  2. Strawberry lemonade freeze: (+210%)
  3. Peanut butter sundae: (+194%)
  4. Spicy chicken sandwich: (+165%)
  5. Chicken bacon ranch melt" (+154%)

Forecasts: Summer (in ranking order)

  1. Loaded chicken nachos
  2. Barbecue pork quesadilla
  3. Watermelon slushy
  4. Strawberry shortcake sundae
  5. Heirloom tomato salad

READ GRUBHUB'S PREVIOUS STATE OF THE PLATE REPORTS FROM 2019​ AND 2020​. 

Related news

Related products

show more

Deliver wholesome products with sustainable ingredients.

Deliver wholesome products with sustainable ingredients.

ADM advances regenerative agriculture | 24-Jun-2022 | Infographic

Learn how the plant-based movement continues to inspire an evolution in consumer eating habits, and how ADM’s NutriStem™ ingredients with their vertically...

Sustainable solutions from farm to finished product.

Sustainable solutions from farm to finished product.

ADM advances regenerative agriculture | 24-Jun-2022 | Insight Guide

Consumers view sustainability more holistically than ever and see it as a moral imperative for companies to take action to protect environmental and social...

Your roadmap to carbon neutral flour has arrived.

Your roadmap to carbon neutral flour has arrived.

ADM advances regenerative agriculture | 24-Jun-2022 | Product Presentation

ADM's net carbon neutral milling network and regenerative agriculture projects help lower your supply chain emissions on flour sourcing. Download...

Vanilla, the sustainable taste of home.

Vanilla, the sustainable taste of home.

ADM advances regenerative agriculture | 24-Jun-2022 | Infographic

Explore how ADM’s responsible global sourcing and formulation know-how is used to develop world-class tasting and sustainable vanilla solutions for deliciousness...

Related suppliers

Follow us

Products

View more

Webinars