The prevalence of virus-treatment claims in the marketplace has made for both heightened enforcement from federal regulators and calls for even more action from an advocacy group regarding products sold on Amazon.
Instore demos - a key tool for many emerging brands to encourage trial and raise awareness – were one of the first things to go when COVID-19 hit, with multiple retailers discontinuing them until further notice. However, Costco is planning a gradual...
To remain relevant to consumers as they navigate the ongoing coronavirus pandemic, the economic downturn and the anti-racism movement sweeping America, food and beverage brands need to shelve their current marketing playbooks and potentially any pre-set...
Food Allergy Research and Education (FARE), the world’s largest private source of funding for food allergy research – has met with the FDA to share its concerns over the agency’s recent move to temporarily allow manufacturers to make minor formulation...
As stay-at-home restrictions ease across the US and Americans attempt to return to a post-pandemic normal way of life, the crisis and nationwide aid initiatives such as the Frontline Impact Project are far from over.
While not everyone is convinced that recent surging sales for some legacy food brands mean ‘Big Food’ is staging a comeback, some habits developed during the pandemic could be sustained, and brands such as Campbell Soup are well-placed to exploit them,...
While many Americans have cooked more than ever in recent weeks, with some picking up new skills, demand for fresh ready-to-heat and ready-to-cook meals that require minimal effort has never been higher, says the founder of FreshRealm, which has teamed...
No longer able to rely on conferences, in-store demos or serendipitous meetings to raise awareness of a new business or product, entrepreneurs increasing are connecting with each other, mentors and consumers through subscription-based online platforms...
Self-administered ‘smell tests’ supported by a digital health app could serve as an COVID-19 early detection system, especially for asymptomatic carriers that may be spreading the virus without knowing it, say researchers at Harvard Medical School and...
The IRI New Product Pacesetters List of the top 100 CPG brand launches of 2019 saw a resurgence of $100m brands which accounted for 33% of Pacesetter dollar sales in 2019.
With fears that another wave of the coronavirus could hit the US just as the academic year begins, parents likely will seek products that could help support their children’s immune systems, claims Slammers Snacks.
While many states emerge from several weeks of shelter-in-place mandates and businesses begin to reopen, many consumers feel their usual shopping behaviors won’t return to “normal” for some time, an Acosta report revealed.
Bolthouse Farms – a fresh food business specializing in packaged carrots and juices, smoothies and dressings – has discontinued its premium organic cold pressed juice brand 1915 amid declining sales, but says it is enjoying a strong uptick in sales of...
Miriam Ueberall recently joined The Kraft Heinz Company to head up research and development for the group’s international zone. FoodNavigator speaks to her about how innovation and product development is at the heart of Kraft Heinz’s turnaround plans.
Even before the threat of the “quarantine 15” – or the idea that some Americans are at risk of packing on 15 pounds during the pandemic due to stress-baking, mindless snacking and reduced physical activity – the rate of obesity in America has been stubbornly...
