Guinness

Diageo: Talkin’ 'bout the next generation…of Guinness drinkers

GUINNESS BLACK LAGER IN US 'NOT THE SCALE OF SUCCESS WE WOULD HAVE LIKED'

Diageo: Talkin’ 'bout the next generation…of Guinness drinkers

By Ben BOUCKLEY

Diageo’s beer innovation head insists the firm needs to strengthen Guinness’s premium credentials and 'reframe' the drink for a new generation of drinkers to reignite growth.

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