Non-alcoholic beverage brand HOP WTR is leaning on functional ingredients like ashwagandha and L-Theanine to provide consumers with added mood management benefits, as the brand looks to sustain interest and repeat purchase following a spike in sales from...
Heineken is confident it can restore growth to its struggling Heineken Light brand in the US by revamping the beer with new packaging and using Cascade Aroma hops favored by craft brewers.
A new generation of hops for beer is being developed by researchers
in New Zealand, as the brewing industry looks to science to help it
catch up with changing consumer tastes.