Kellogg Company

Kellogg CEO on Special K: 'We really need to move that to a weight wellness discussion, really away from reduced calories to the food itself which has tremendous nutrient benefits'

Special K global rebrand set for 2015

By Kacey Culliney

Kellogg will overhaul Special K next year to pull the failing brand away from its weight management focus, the company CEO says.

Kellogg CEO: We need to get Kashi back on track

Kellogg CEO: We need to get Kashi back on track

By Elaine WATSON

Kashi has lost some distribution in the past 12-18 months, but brand owner Kellogg says it will prove to consumers that Kashi is still a pioneer in the field of ‘progressive nutrition’.

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