The Kellogg’s mega snack brand has devised an ingenious new use for its iconic tube packaging, hoping to become a strategic ally for the growing gaming community.
Leaders of Kellogg Co.’s soon-to-be divided businesses plan to grow their respective entities by modernizing infrastructure to support additional innovation and returning to near pre-pandemic merchandising levels.
As brands seek cultural fluency to develop products for different demographics, Kellogg’s presentation during the Sweets & Snacks Expo explored the various nuances of the multicultural and generational differences of the American snack consumer, specifically...
Hot on the heels of his collab with Broadus Foods to launch a gluten-free multigrain cereal – aimed at taking on Kellogg’s Fruit Loops – the American rapper is forging a deeper and even more meaningful ‘foodprint’ with the release of a line of shareable,...
More than a year out from the onset of the pandemic, and Kellogg's organic net sales remain elevated at +4% for Q1 2021 (compared to Q1 2020) largely driven by growth of its frozen foods portfolio.
We’ve scoured the four corners of the earth to bring you an exciting and exotic selection of treats – from South Korean, Kellogg’s has released a green onion-flavoured Chex cereal, Jammie Dodgers are again available in vegan variants in the UK and, across...
