Kellogg's

Pringles sets its sights on groundbreaking tech that helps people with sightloss

19-Oct-2023 By Gill Hyslop

NaviLens technology is being added to the iconic cans of the Kellogg’s-owned brand to make them more accessible to blind and partially sighted people.

Pringles helps gamers go from n00b to GOAT with game-changing Pringles can

28-Sep-2023 By Gill Hyslop

The Kellogg’s mega snack brand has devised an ingenious new use for its iconic tube packaging, hoping to become a strategic ally for the growing gaming community.

Kellogg leaders plan to grow market share with infrastructure modernization, additional merchandising

08-Sep-2023 By Ryan Daily

Leaders of Kellogg Co.’s soon-to-be divided businesses plan to grow their respective entities by modernizing infrastructure to support additional innovation and returning to near pre-pandemic merchandising levels.

Sweets & Snacks Expo

Snack marketing for multicultural consumers

02-Jun-2023 By Deniz Ataman

As brands seek cultural fluency to develop products for different demographics, Kellogg’s presentation during the Sweets & Snacks Expo explored the various nuances of the multicultural and generational differences of the American snack consumer, specifically...

‘Grab some friends and sizzle the fizzle for shizzle’: Snoop Dogg set to radically raise the bar on cannabis snacks

04-Oct-2022 By Gill Hyslop

Hot on the heels of his collab with Broadus Foods to launch a gluten-free multigrain cereal – aimed at taking on Kellogg’s Fruit Loops – the American rapper is forging a deeper and even more meaningful ‘foodprint’ with the release of a line of shareable,...

Kellogg’s Pop-Tarts again targeted for alleged ‘unjust enrichment’

31-Aug-2021 By Gill Hyslop

Kellogg’s popular Pop-Tarts have again come under the legal spotlight over the alleged ‘non-strawberry-ness’ of its strawberry variant.

Kellogg's MorningStar Farms and Incogmeato brands bolster Q1 2021 sales growth

07-May-2021 By Mary Ellen Shoup

More than a year out from the onset of the pandemic, and Kellogg's organic net sales remain elevated at +4% for Q1 2021 (compared to Q1 2020) largely driven by growth of its frozen foods portfolio.

Product showcase 2020: Onion-flavoured breakfast cereal, vegan Jammie Dodgers and a croissant+pizza mashup

07-Jul-2020 By Gill Hyslop

We’ve scoured the four corners of the earth to bring you an exciting and exotic selection of treats – from South Korean, Kellogg’s has released a green onion-flavoured Chex cereal, Jammie Dodgers are again available in vegan variants in the UK and, across...