EBEV 2014, ATLANTA, GEORGIA, OCTOBER 1-3 ‘Instagram trumps Facebook for brand engagement’ – Lipton North America exec suggests 31-Oct-2014 By Ben BOUCKLEY Jaime Crespo, senior brand manager, Lipton North America, says research suggests consumers are 59 times more likely to engage with brands on Instagram than Facebook, while millennials measure wealth more by experiences.
Coca-Cola keeps faith in Honest Tea potential 08-Mar-2011 By Guy Montague-Jones Coca-Cola has bought out the remaining stake in Honest Tea although the organic bottled tea company is still a niche player in the US market.