New Product Development

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Special edition: Food for kids

Healthy NPD should be the starting point for kids' food

By Niamh Michail

The ‘good for you’ trend in children’s food is growing, and small companies would do well to focus on healthy new product development in order to compete with big players who have the money to reformulate and rebrand, says one analyst.

Post plans to revitalize PowerBar

Post plans to revitalize PowerBar

By Elizabeth Crawford

Post Holdings hopes to return the long-neglected and aging PowerBar brand back to its former glory by revitalizing its marketing, branding and product innovation in 2015, according to company executives. 

Paul Niemann:

60-second interview: the day job

What do you do? Paul Niemann on unlocking plant protein's potential

By Maggie Hennessy

In the latest installment of our What do you do series, we caught up with Paul Niemann, who has been leading product development at quinoa snack firm eatKeenwa, on why new product development is more like problem solving, how many hats the EVP of a startup...

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