New Products

10 strategies to accelerate new product growth

10 strategies to accelerate new product growth

By Elizabeth Crawford

The number of new products coming to market every year continues to shrink, but that doesn’t make cutting through the competition any easier, according to Larry Levin, executive VP and practice leader at IRI Worldwide. 

The 2015 Product of the Year winners include several ready to eat foods. Source: Product of the Year

Product of the Year seal helps new products increase distribution, sales

By Elizabeth Crawford

While the upfront cost of third-party credentialing from Product of the Year is sizable for many small firms, winning the right to display its iconic red logo for two years can open distribution doors and increase sales in the long-run for new products,...

NPD beyond borders: Thinking global for local product launches

Special edition: The new product development process

NPD beyond borders: Thinking global for local product launches

By Caroline Scott-Thomas

Global food companies face big NPD challenges in appealing to widely varied local tastes, but as the world becomes increasingly interconnected, manufacturers are learning lessons from product launches half a world away.

Datamonitor: ‘Product failure is the Area 51 of the food industry’

Special edition: The New Product Development Process

Datamonitor analyst: ‘Product failure is the Area 51 of the food industry’

By Caroline Scott-Thomas

Thousands of new products hit the shelves every year, many of them fail, and few companies are comfortable talking openly about those that don’t make the cut – but manufacturers shouldn’t let product failure go to waste, says Datamonitor analyst Tom Vierhile.

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