Npd

NPD Trend Tracker: From pro- & prebiotic soda to mushroom coffee

27-Mar-2023 By Flora Southey

What new food and beverage products are hitting shelves? With functional foods on-trend, we look at a ‘living soda’ containing both prebiotics and probiotics in the UK. Elsewhere in the health and wellness space, we see coffee infused with Lions Mane...

Givaudan leverages AI for ‘next generation’ product development

19-Feb-2021 By Katy Askew

Givaudan’s flavour business, Givaudan Taste & Wellness, is launching a new tool that leverages artificial intelligence for the ‘next generation’ of product development. “Success comes from combining the output of the tools with the sensitivity and...

Coca-Cola: ‘Our 2021 innovation pipeline has been shaped and coordinated for scale and impact’

11-Feb-2021 By Rachel Arthur

Coca-Cola has been streamlining its portfolio: cutting down from 400 to 200 master brands. This doesn’t mean the company has abandoned NPD, says CEO James Quincey – rather, he sees the strategy as clearing the way for the ‘next generation of innovation’.

The NACS Show 2018

2018's hottest sweets and snacks in US convenience stores: Kellogg, Hershey, Mars, Conagra, Jack Links, and more

09-Oct-2018 By Douglas Yu

The NACS Show 2018 has released the hottest confectionery and snack products across US c-stores in Las Vegas.

The NPD Group: Every consumer has one problem right now, and that is ‘what’s for dinner?’

31-Jul-2018 By Mary Ellen Shoup

Americans are preparing and eating more meals at home (four out of five meals) than they did a decade ago, according to The NPD Group. To capture these at-home eaters, the food industry should focus less on where consumers are eating and more on what...

Snack bars chart double-digit foodservice growth: NPD

12-Feb-2014 By Maggie Hennessy

The broad appeal of snack bars has more and more on-the-go Americans reaching for them as snacks and meal replacers, according to new data from research firm NPD Group.

Market research: Breakfast choices vary with age and gender

27-Jun-2012 By Caroline Scott-Thomas

Breakfast choices vary according to age and gender, and food manufacturers and marketers should consider these differences in their marketing strategies and new product development, says market research organization The NPD Group.

US eating patterns see growing Hispanic influence, says NPD

06-Feb-2012 By Caroline Scott-Thomas

Hispanic influence on overall American eating habits is growing – and marketers should pay attention to US Hispanics’ dining traditions to stay ahead of the curve, according to market research organization The NPD Group.

NPD eyes opportunity to target breakfast-skipping Americans

14-Oct-2011

There are big opportunities for food manufacturers to target the 31m Americans who skip breakfast each day, according to a new report from The NPD Group.

Caravan introduces tortilla base for extended shelf life

06-Sep-2011

Caravan Ingredients has developed a new base for soft white tortillas with a long shelf life, the company has said.

Portion control provides opportunities for food manufacturers, says NPD

26-Jul-2011 By Caroline Scott-Thomas

Reducing portion sizes has become an important strategy for healthy eating – particularly among younger US adults, according to new research from market research firm The NPD Group.

Generation-specific trends to dictate future eating patterns: NPD report

27-Apr-2011 By Caroline Scott-Thomas

Canadian food makers need to better understand generational trends in order to forecast which categories are likely to thrive or struggle over the next decade, according to a new report from The NPD Group.

‘Connect the dots’ between products and healthy eating, says NPD

08-Dec-2010 By Caroline Scott-Thomas

Food manufacturers should focus on communicating specific product benefits rather than educating consumers generally about healthy eating, according to a new report from the NPD Group.

Tap into meal planning trends for increased consumer loyalty, says NPD

02-Dec-2010

Manufacturers can increase consumer loyalty by tapping into demand for low-cost, varied and convenient meals, claims a new report from market research organization the NPD Group.

Faster pace of life driving American food trends, says NPD

21-Oct-2010

A faster pace of life has been the biggest factor in the development of American food trends over the past 30 years, according to the NPD Group’s assessment of its latest eating trends report.

Convenience drives US prepared food purchases, says NPD

17-Jun-2010

Convenience is a key driver for US consumers, who are increasingly choosing prepared foods for easy at-home meals, according to market research organization The NPD Group.

American snacking on the up, says NPD

02-Sep-2009 By Caroline Scott-Thomas

Americans are snacking more than ever and the trend is set to increase as ‘grab-and-go’ foods become more varied and easily available, according to new report from the NPD Group.