Snack maker Mondelēz is embracing in-store and digital shopping experiences, as the company is committed to the direct-to-consumer (DTC) model for the long haul, company director of global eCommerce Abhishek Ahluwalia told FoodNavigator-USA in an interview...
Mars, Kellogg, Mondelez, and other CPG players are launching seasonal sweets and snacks to mark the start of Spring and Easter with unique and classic flavors as well as bite-size formats that also satisfy consumer demand for permissible indulgence.
Popping candy flavored Oreos will appeal to younger consumers, but Mondelēz may look to sophisticated flavors next to seize on sales among adults, says Mintel’s director of insight.
Mondelēz International’s skinny cookie Oreo Thins cater to demand for lighter bites in the U.S. but analysts question the product’s billing as a sophisticated adult cookie.