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LEGAL VOX POP: Are 'all-natural' claims worth the hassle?

LEGAL VOX POP: Are 'all-natural' claims worth the hassle?

By Elaine Watson

With a class action lawsuit filed almost weekly over the word ‘natural’ on food & beverage labels, many firms are now wondering whether the most used and abused word in food marketing is really worth all the hassle. But should they ditch ‘natural’...

Coca-Cola is not admitting liability but has agreed to settle selected false advertising lawsuits over Vitaminwater in order to avoid the risk and uncertainty of protracted litigation

Settlement offers injunctive, but not monetary, relief (Coke required to amend labels but consumers won't get any money)

Coca-Cola agrees to settle 'copycat' Vitaminwater deceptive advertising lawsuits, but CSPI still on the warpath

By Elaine Watson

Coca-Cola has agreed to settle a series of 'copycat' lawsuits accusing it of deceptively marketing Vitaminwater. But the lawsuit that inspired them all - filed by the Center for Science in the Public Interest in 2009 - is still pending, as the...

Lawsuit:

Whole Foods' labels are misleading, deceptive, unfair and fraudulent, alleges lawsuit

Whole Foods targeted in new lawsuit over 'all-natural' claims

By Elaine Watson

Whole Foods Market has been targeted in another class action lawsuit alleging that products it labels as ‘all-natural’ are misbranded because they contain “artificial ingredients and flavorings, artificial coloring and chemical preservatives”. 

Reasonable consumers might assume that this product contains primarily cranberry & pomegranate juice, say the plaintiffs. But they would be wrong

Walmart cranberry pomegranate juice is mostly grape & apple juice, says lawsuit

Walmart sued over juice labels; echoes of POM Wonderful v Coke?

By Elaine Watson

Six weeks after the Supreme Court gave POM Wonderful the green light to sue Coca-Cola over its juice labels, Walmart has been targeted in a consumer class action lawsuit making near-identical allegations.

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