Nestlé backtracks after re-branding blunder Nestlé backtracks after re-branding blunder 27-Oct-2006 By Catherine Boal Swiss confectioner Nestlé has been forced to relaunch one of its signature European brands following the failure of its original re-brand.
Nestlé removes artificial colours from Smarties Nestlé removes artificial colours from Smarties 11-May-2006 By staff reporter Pursuing a consumer health trend Nestle Rowntree has decided to eliminated artificial colours from its Smarties brand of confectionary.