Campari America has agreed to pay $20m to Kobrand Corporation to secure the distribution rights to its recently acquired Appleton Rum brand portfolio in the US, and 'exploit the brand's potential in the key US market'.
Gruppo Campari today announced a US $414.7m deal to acquire Jamaican rum company Lascelles (LdM) de Mercado and said it planned to use its new heritage brands to spur 'underdeveloped' super-premium rum sales worldwide.
