Snack Foods

Explosive growth for That's It bars as snackers seek simplicity

That's it enjoys explosive growth as snackers seek simplicity

By Elaine Watson

When Dr Lior Lewensztain first started pitching That’s it fruit bars to retailers, pretty much everyone he talked to wanted in. Three and a half years later he is in tens of thousands of locations nationwide from Starbucks to 7-Eleven, and sales are still...

Co-founders Shannan Swanson and Liane Weintraub

Making Tasty a household name in kids’ snacks

By Maggie Hennessy

Tasty Brand co-founders Liane Weintraub and Shannan Swanson originally had their sights set on an organic frozen baby food line, but the 2008 economic crash saw the market for premium baby food drying up. So they shifted gears to more seriously pursue...

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