Mars, Inc. has hired Russell Stokes, a former investor and M&A chief, to guide the company’s strategy to stay top-of-mind and equipped for quick change.
Mars has launched M&M’s Caramel at the recent NACS show in Atlanta, Georgia, which will join Peanut, Milk Chocolate and Peanut Butter as the largest four variants for the brand.
Masterfoods USA will soon allow companies to feature their logos or
messages on its M&M chocolates, in a marketing move expected to
launch a new platform of growth for the product.