Social Media

Beetroot lattes are bursting onto Instagram thanks to their bright colour. Pic:getty/mariiaplo

‘Social media has changed the way we drink!’

By Rachel Arthur

Beetroot, matcha, turmeric and charcoal are helping beverages burst into colour – all the more important as bright and beautiful photos of what we eat and drink continue to gain traction on social media channels. So how is social media shaping beverage...

IRI insights on Gen Z shopping suggest marketers need a new approach

IRI insights on Gen Z shopping suggest marketers need a new approach

By Elizabeth Crawford

Unlike cost-conscious generations that came before, Generation Z cares more about convenience than price – a dramatic reversal that will change not only how brands and retailers catch their attention but also where and how they shop, according to new...

Social Nature harnesses social media to drive consumer engagement

Social Nature harnesses social media to drive consumer engagement

How do you generate buzz around your new product without breaking the bank?

By Elaine Watson

Demos are expensive and time consuming, shows and events can be hit and miss, and redemption rates for coupons handed out at events can be frustratingly low. So how can you reach more target consumers, generate more buzz about your products, and use it...

 'Food brands actively seek to recruit Facebook users to spread their marketing – seeking likes, tags, comments and photos,' write the authors. Photo: iStock

Facebook could be making kids fat: report

By David Burrows

Food and drink brands are restricting their use of websites to promote unhealthy products to children, instead using social media giant Facebook, an Irish report has found.

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