With climate change exacerbating water stress and scarcity, Coca-Cola Europacific Partners is backing new tech solutions to help future-proof the beverage industry.
After The Coca-Cola Co. halved its brands during the pandemic, the beverage giant is ready to strategically rebuild its product portfolio with “consumers at the center,” a new marketing model, a higher bar for innovation and an eye on a much larger prize...
The Coca-Cola Co. plans to raise prices again in 2023 against some retailers’ calls to roll back increases, arguing it has “earned the right to price with the consumers” through enhanced marketing and an agile packaging approach that balances premium...
To kick start 2023, PepsiCo this week freshened up its beverage line-up, unveiling a new formulation for Pepsi Zero Sugar and releasing STARRY, a lemon lime-flavored soda that is replacing Sierra Mist.
While sports drinks are often loaded with sugar and can pack a hefty caloric punch, convincing people to replace them with water or unsweetened options may be more difficult than persuading them to ditch other sugar-sweetened beverages, including soda,...
As the pandemic progresses and consumers delve deeper into how nutrition impacts their health, they are expecting more from the products they buy – pushing beverage makers to blur category lines to offer more benefits, according to Mintel.
Bracing for an “asynchronous” recovery in 2022 with “many new chapters and challenges,” The Coca-Cola Co. is prepared to quickly respond to local market conditions with a mix of price adjustments, package differentiation and “ever-sharper” promotional...
Sugar taxes have continued to gain momentum in 2017, but the introduction of new legislation is rarely straight-forward. We take a look at countries around the globe where sugar taxes have been making headlines this year.
Sports drinks, diet soft drinks and flavoured water appear to be more closely linked to dental problems and obesity in teens than traditional soft drinks, according to surprising new research.
While sales of sweetened beverages dropped by more than half within Philadelphia’s city limits following the imposition of a soda tax, they also substantially increased just outside city limits. Tax naysayers say these numbers are proof that the legislation...
The volume of sugar sweetened beverages sold in Berkeley declined by 9.6% in the year following implementation of a soda tax, showing the tax is ‘working as intended’, according to the authors of a new study.
Despite declining market share, there is hope for soft drink manufacturers who can adapt to the highly-competitive beverage market by utilizing major health trends like reduced sugar and digestive benefits, GlobalData research found.
The world is getting fatter and unhealthier - are smaller portions and diet drinks really going to help when they sit next to full-sugar, supersized products? Is it time to tax or is industry doing enough? Catch the highlights from our live debate.
PepsiCo says it is eyeing up the ‘next generation’ of soda – which it describes as ‘modernized soft drinks with bubbles, unique flavors and lower calorie counts’ – as it rolls out IZZE Fusions and Lemon Lemon in the US.
For years, carbonated soft drinks were the go-to choice for Americans to quench their thirst and boost their energy, but in recent years the category has begun to falter – creating an opening for a bevy of innovative beverage brands to emerge, according...
LIVE Beverages founder and CEO Trevor Ross sees great potential for the drinking vinegar category. He started the brand by launching a line of kombucha back in 2013, what he saw would “become a pretty crowded category.”
The number of purchased beverages per person in the US is down, but Americans are still choosing to spend their money on coffee, soft drinks, iced tea, or bottled water when they do buy beverages, according to a recent report by market research firm NPD...
The choice between artificially sweetened and sugared soft drinks does not seem to make a difference in the onset of chronic conditions such as diabetes, according to Swedish research.
With the launch of a new line of cocktail mixers, Zevia continues its transformation from a leader specializing in only diet, all-natural soda to a multi-service platform that offers beverages for a variety of needs throughout the day and into the evening.
Sales of carbonated soft drinks continue to decline as consumers reach for lower sugar, lower calorie and more natural alternatives, but all hope is not lost for the soda category, according to Euromonitor International.
Brand business valuation and strategy consultancy Brand Finance announced its list of the 25 most valuable soft drinks brands. Even top contender Coca-Cola, on the throne for many years, couldn’t escape the segment’s decline.
Aspartame, said PepsiCo in April 2015, “is the #1 reason why US consumers say they are drinking less diet cola, so we’re confident that with this change [to sucralose], consumers will come back into the Diet Pepsi franchise.” Today, with sales continuing...
Mutant and Hydro – two new brands Monster Beverage Co plans to unveil this year - could each generate $200-$400m in retail sales within two to three years, the bulk of which will be incremental business, predicts Wells Fargo.
As US bottled water consumption increased, “trillions of calories from [the] American diet” were cut, a new study by the Beverage Marketing Corporation has found. But is there still space for other soft beverages?
Keurig Green Mountain has discontinued Keurig Kold, an in-home soft drinks machine because it “failed to deliver on consumer expectations,” the company said.
An iconic beverage in its homeland Australia, Bundaberg Brew became a little hidden gem when it came stateside. With a new deal with Safeway and Albertsons, the company wants to serve more than just those in the know.
Bottled water is poised to overtake carbonated soft drinks as America’s largest beverage category by volume by 2017, "if not by the end of 2016," according to data from the International Bottled Water Association (IBWA) and the Beverage Marketing...
Talking Rain CEO outlines strategy for US brand Sparkling Ice in UK and Ireland
Sparkling Ice - the flavored sparkling water brand which has seen success in its native US market with more than $659m in retail sales last year - is launching this month in the UK and Ireland. Kevin Klock, CEO, Talking Rain Beverage Company, tells BeverageDaily...
The 2014 launch of Pepsi True was a low-key affair, so the complete radio silence from the brand ever since could just reflect a desire to keep things that way. Another explanation, of course, is that Pepsi True – like rival Coca-Cola Life – has simply...
2016 Beverage Innovation summit: Have you registered yet?
Bottled water, sparkling flavored water, energy and sports drinks, and ready-to-drink coffee have all made strong gains in the New Year as shoppers have continued to spurn carbonated soft drinks – particularly the diet variety - according to Nielsen data...
Small Town Brewery’s Not Your Father’s Root Beer may have stolen early mover advantage in the hard soda renaissance, but it can expect significant competition from heavy hitters in 2016, predicts a market trends analyst.
Startups ranging from the maker of fine sodas to an information management firm for farmers took center-stage at Rabobank North America Wholesale’s client appreciation event in New York City earlier this month where they were recognized as the winners...
Unit sales of diet soda are still falling at an alarming rate in the US retail market, with the latest Nielsen data (all channels including grocery, drug, mass, and c-stores) showing an 8.2% decline in the four weeks to October 31 vs the same period a...
EXCLUSIVE: Minute Maid Sparkling 'will offer a unique proposition to the category'
Coca-Cola is to axe Glaceau fruitwater following disappointing sales and replace it in March 2016 with a 6% juice product called Minute Maid Sparkling, FoodNavigator-USA has learned.
While the new aspartame-free version of Diet Pepsi has been on sale since August, it’s “way too early” to provide an update on how it’s doing, PepsiCo CEO Indra Nooyi told analysts during the Q3 earnings call today.
When creating her DRY line of premium carbonated beverages 10 years ago, founder Sharelle Klaus sought to create a new niche in the beverage world. Which was a fortuitous thing, as the brand has waxed even as the soft drink category as a whole has waned.
Industry bodies around the globe have slammed a US study which attributes 184,000 deaths a year to sugary drinks, saying its authors fail to show cause and effect or prove a direct link with beverages.
Zevia – a zero-calorie carbonated beverage line sweetened with stevia, monk-fruit and erythritol – has removed colors from its entire product range, including colas, and put every SKU through the non-GMO Project verification process.
VitaminFIZZ – a new zero-calorie enhanced sparkling water backed by former Red Bull executives and other beverage industry veterans – is now available in 1,400+ stores in the US nine months after launch, and is about to enter the UK market.
‘This is one step up the ladder of desperation to remain relevant’
While cynics might paraphrase PepsiCo’s move to axe aspartame from Diet Pepsi as ‘Pepsi replaces one very unpopular artificial sweetener with another slightly less unpopular artificial sweetener’, it highlights the challenge facing big soda marketers,...
Multinationals are snapping up smaller, more entrepreneurial brands in the natural or organic food and beverage space faster than you can say ‘because that’s where the growth is’. So will Zevia – one of the fastest-growing non-alcoholic brands in the...
'ALL MALTA GOYA PRODUCTS MEET FEDERAL AND STATE LAWS'
Goya Foods has hit back at a study on the safety of 4-MEI in soft drinks by John Hopkins researchers, insisting that the team's data on the caramel color byproduct is 'outdated and inaccurate'.
PepsiCo’s 2015 launches will see an increased focus on products with health benefits, while it will push smaller packages to make the most of growth in its on-the-go business.
From the steady decline of carbonates to the dramatic rise of energy, the prospects for Keurig Cold and how 7-Eleven evaluates new products, our beverage trend-watching panel debate covered a lot of ground. Here are some of the highlights from the 40-minute...
The CEO of America’s fastest-growing soda brand DRY Soda says the brand’s relatively low sugar content and a focus on food matching and ‘culinary flavors’ are helping it crack exclusive US restaurant accounts.
