Blending convenience, flavor, and health benefits, the functional drinks have emerged as a key area of growth for the US beverage industry, as consumers continue to demand more out of their products than ever before, a panel of industry experts shared...
Consumers today are not only satisfied with great-tasting, affordable and nutritious beverages; they also want products that fit into their lifestyles and provide a range of functional benefits from energy, focus, and even heart, brain, and immune system...
Starco Brand’s acquisition of the meal replacement company Soylent announced late Tuesday creates a “1+1=3” situation that can accelerate marketing and innovation to take the cult-favorite plant-base brand to the next growth stage, Soylent CEO Demir Vangelov...
Soylent is projecting sales of $100m this year on a run rate basis driven by solid double-digit growth and margins holding steady, ensuring it remains cash-flow positive without having to raise prices, despite the challenging inflationary environment,...
A brand described as “only slightly more appealing than an IV bag” by one uncharitable observer when it first gained a cult following among Silicon Valley programmers as a powdered meal replacement, Soylent has steadily evolved its format, product line...
Soylent and DuPont Nutrition and Biosciences are participating in a pilot program to highlight the sustainability credentials of US-grown soy by road-testing a new ‘Sustainably Grown U.S. Soy’ logo developed by the United Soybean Board (USB). So what’s...
Competition is heating up in the ‘smart food’ category with brands claiming their meal-on-the-go offerings are convenient, rich in nutrients, and provide sustaining protein from plant-based sources.
Almost three years after launching - and then rapidly withdrawing - its Food Bar from the market, Soylent has unveiled Soylent Squared, a 100-calorie ‘mini meal bar’ featuring 5g of soy protein, 36 essential nutrients and probiotics.
Soylent has sealed nationwide distribution in 4,378 Walmart stores for five of its ready-to-drink (RTD) meal replacement drinks, furthering the company's goal to bring complete and affordable nutrition to all, said Soylent CEO Bryan Crowley.
Soylent – a meal replacement brand that gained a cult following among Silicon Valley programmers after its 2014 launch, but has since broadened its portfolio and its appeal – is launching Bridge, a new ready-to-drink beverage with 180 calories and 15g...
After blowing through its $10,800 Kickstarter goal within a few hours, Sated – the brand behind newly-introduced ready-to-drink (RTD) ‘keto meal shakes’ – believes betting big on the keto diet trend will propel the brand to a wider audience including...
Big Geyser deal will give Soylent access to thousands of doors in the New York metro area
Meal replacement brand Soylent – which built a sizeable business on its own website and is now one of the fastest-growing brands on Amazon - has struck a deal with distributor Big Geyser that will give it access to thousands of stores and offices in the...
Soylent products now in 500+ bricks & mortar stores including H.E.B. and 7-Eleven
Bryan Crowley is moving into the CEO role at Los Angeles-based Soylent as the high-profile meal replacement brand seeks to expand its retail footprint in bricks & mortar stores following a trial at 7-Eleven that “blew away our expectations.”
TerraVia CEO ‘surprised and disappointed’ by Soylent’s reaction to recall
Soylent’s decision to drop TerraVia’s algal flour from its new food bar and version 1.6 of its powder was made without a rigorous investigation into whether it was actually to blame for digestive issues a small number of customers experienced after consuming...
Soylent will reformulate its new food bar and the latest version (1.6) of its powdered product, and resume shipping in Q1 2017, after identifying the “likely” ingredients behind the digestive discomfort experienced by a small number of consumers post...
Pro-GMO blog a hit: 'Consumers appreciate that we’re not just blindly following a trend.'
After three years of focus on one product – enhanced with periodic upgrades – Soylent is expanding its portfolio with the launch of Coffiest, a caffeine-fueled version of its flagship Soylent 2.0 beverage (launching today), and Soylent Bar (appearing...
It’s a bold move given how highly-charged – and extremely polarized - the debate has become, but Los Angeles-based start-up Soylent has weighed into the conversation over genetically engineered food crops with a blog post entitled: 'Soylent: Proudly...
LA-based Soylent says it “stands by the quality and safety” of its meal substitutes, after being threatened with legal action alleging its Soylent 1.5 powders contain risky levels of heavy metals and that the company failed to warn consumers of the risks.
While uncharitable observers have described Soylent as “only slightly more appealing than an IV bag”, news that the LA-based food substitute firm has just secured $20m in funding and is now generating “millions of dollars per month in subscription revenues”...
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