Sports Nutrition

Startup sees demand for insect protein creep up

08-Nov-2023 By Olivia Haslam

Divaks, the insect ingredients start-up, is scuttling to meet fast-growing consumer demand for alternative protein sources with its mealworm plant expansion.

Keurig Dr Pepper enters sports hydration category with Electrolit distribution agreement

26-Oct-2023 By Rachel Arthur

Keurig Dr Pepper will sell, distribute and merchandise premium hydration beverage Electrolit across the US: extending its portfolio into sports hydration.

SupplySide West 2023: Arla to show new ways to incorporate whey in sports nutrition products

12-Oct-2023 By Teodora Lyubomirova

At the Las Vegas-based trade event, the company will demonstrate how its whey protein solutions can be used to create clear protein shakes.

Challenging the vilification of ultra-processed foods

27-Sep-2023 By Olivia Haslam

The co-founder of Huel has taken issue with the current rhetoric that all ultra-processed foods (UPFs) are ‘bad’ saying this is an argument based on oversimplification and privilege.

Anyway Protein tackles myths about plant-based diets and fitness, offers personalization to break into sports nutrition with a vegan offering

27-Jul-2023 By Elizabeth Crawford

Protein liquids and powders are one of the fastest growing segments within plant-based as more people adopt vegan and vegetarian lifestyles for ethical, environmental and health reasons – but breaking into the mainstream sports nutrition category will...

Synergy Flavours launches concentrated flavour range for protein bars

20-Jul-2023 By Olivia Haslam

Synergy Flavours, the provider of taste solutions, has introduced a new range of concentrated flavours specifically designed for protein bars.

Summer Fancy Food Show

Levelle Nutrition launches to ‘empower female athletes with fuel formulated for her physiology’ and messaging that goes beyond ‘getting skinny and looking sexy’

10-Jul-2023 By Elizabeth Crawford

Even though women make up half of marathon runners, only 2.5% of sports nutrition products explicitly target them, and those that do tend to be more expensive and tend to be rated poorly, forcing many female athletes to compromise their health by consuming...

Cycle-syncing nutrition: How females can harness their hormones

30-Jun-2023 By Nikki Hancocks

The female hormonal cycle impacts almost every element of a woman’s health and has a significant impact on nutrition needs, yet current healthcare systems are quick to medicate and dampen these cycles as soon as unfavourable symptoms arise. One expert...

The female athlete: Filling the gaps in nutrition knowledge

19-Jun-2023 By Nikki Hancocks

With a review suggesting only 11% of sports nutrition research is conducted in female participants, some crucial discoveries are slowly coming to light as studies finally delve into the complicated needs of the female athlete.

Marketing sports nutrition products for menopausal women

20-Apr-2023 By Danielle Masterson

A variety of products are geared toward youth and seniors, but where do women in their 50s fit?

FitBiomics rolls out pilot project for fatigue-fighting Veillonella probiotic

19-Apr-2023 By Stephen Daniells

Biotech innovator FitBiomics is seeking to accelerate the commercial optimization of its next-generation probiotic Veillonella that naturally converts lactic acid into energy to fight fatigue and promote endurance.

Bunge debuts balanced energy molecule for muscle health in U.S.

21-Mar-2023 By Asia Sherman

Bunge Loders Croklaan – a global producer and supplier of plant-based lipids – is bringing its novel NuliGo molecule to the US market to support muscle health in the trending sports nutrition and active aging categories.

Happy Viking superfood by Venus Williams packs plant-protein power

23-Feb-2023 By Asia Sherman

The story behind the creation of the Happy Viking superfood nutrition company starts with tennis champion Venus Williams.

From hangover cure to military contract: Hoist targets expanded consumer base, distribution

21-Feb-2023 By Ryan Daily

As Cincinnati-based, hydration brand Hoist looks to expand its consumer base and move into more retail locations, it is building on a foundation established with the US military, Hoist Co-founder and VP Sales Ben Schmidt and Hoist Co-founder and President...

MusclePharm assets to be sold at auction

13-Dec-2022 By Hank Schultz

The intellectual property of MusclePharm, a sports nutrition brand that had a meteoric rise and an equally spectacular fall, will be sold at an auction on Thursday, Dec. 15.

Gatorade introduces new gummies, overshadowed by bottle

17-Oct-2022 By Danielle Masterson

As part of an effort to expand its ‘beyond-the-beverage’ Gx System product portfolio, Gatorade recently entered the dietary supplement space by unleashing two functional gummy products, an updated app, and a smart bottle that lights up and connects to...

Study shows anti-aging promise of taurine supplementation

06-Sep-2022 By Asia Sherman

Supplementation with taurine – perhaps best known as an additive in energy drinks – may help control oxidative stress during the aging process, says a recent study published in the journal Nutrition.

Quest and Atkins outperform the competition in active nutrition and weight management categories

01-Jul-2022 By Mary Ellen Shoup

Simply Good Foods, parent company to Quest Nutrition and Atkins brands, registered solid net sales growth in Q3 2022 as snacking behaviors stabilized and consumers adjusted to the company's new pricing actions.

New BODYARMOR CEO on J-Lo, taking on 800lb gorillas, and the ‘separate but connected’ strategy with Coca-Cola

24-May-2022 By Elaine Watson

Gatorade is the undisputed leader in sports drinks, says the new CEO of BODYARMOR, which recently overtook Powerade to capture the #2 slot in the category. But after four years at Chobani, challenger brand extraordinaire, Federico Muyshondt knows a thing...

Review finds only tepid support for use of taurine for sports performance

30-Jun-2021 By Hank Schultz

The amino acid taurine has been a mainstay of sports nutrition formulations for many years. But the authors of a recent review paper said the evidence for its physiological effects is mixed at best.

The challenges with CBD for sports nutrition

17-Jun-2021 By Shane Starling

The CBD sports nutrition sector had its game significantly boosted in 2018 when the World Anti-Doping Agency (WADA) removed the hemp-derived cannabinoid from its list of banned performance-enhancing substances – the market duly took off.

Researcher: “There is enormous potential for breadfruit in the protein sector”

23-Sep-2020 By Danielle Masterson

As more consumers focus on health, wellness and sustainability, researchers are pointing to one botanical that has been hiding in plain sight for thousands of years.

Post Holding’s spun-off BellRing off to a rocky start with pandemic, but confident in long-term results

11-Aug-2020 By Elizabeth Crawford

Executives from Post Holdings and its recently spun-off active nutrition business BellRing Brands may be confident that the new food company will meet its full-year targets, but analysts on the company’s third quarter call late last week sounded dubious.

Review suggests keto diets don’t boost endurance athletes’ performance

08-Jul-2020 By Hank Schultz

A review published in a sports science journal has found little support for the notion that ketogenic diets can improve performance for endurance athletes.

SHIFT20: Collagen gains popularity in functional foods, especially bars, sports nutrition & beverage powders

30-Jun-2020 By Elizabeth Crawford

Once primarily restricted to dietary supplements or powders used primarily by the most dedicated fans for at-home DIY smoothies or drink enhancers, collagen is now one of the fastest growing ingredients in the functional food space with countless applications...

Pickle juice makes splash in sports nutrition category

11-Mar-2020 By Danielle Masterson

Often a pregnancy staple for many women, pickle juice is attracting a new audience. The salty beverage is gaining traction as a functional ingredient, particularly for athletes.

GNC bets on energy drink promotion to help find new customers

08-Jan-2020 By Hank Schultz

A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.

Embracing the weekend warrior: Top 10 highlights from our Sports & Fitness webinar

30-Sep-2019 By Mary Ellen Shoup

The sports and fitness consumer has expanded beyond hard-core body builders and elite athletes to a more general profile of someone looking to transition to a more active lifestyle and eat healthier, noted panelists from last week's Sports &...

Herbalife Nutrition: 'We’ve gotten to the point where we’ve demonized carbohydrates without adequate education'

26-Sep-2019 By Mary Ellen Shoup

You don’t need to be an elite athlete to benefit from the basic principles of sports nutrition, says Dr Dana Ryan, Herbalife Nutrition’s director of sports performance and education.

National Dairy Council accepting entries for 2019 New Product Competition

12-Sep-2018 By Beth Newhart

The National Dairy Council (NDC) has kicked off its 2019 New Product Competition and is now accepting submissions for the ‘next new innovative product’ in dairy. The competition is open to undergraduate and graduate students in the US and Canada.

Protein2o continues expansion of protein water empire with new Publix deal

08-Aug-2018 By Adi Menayang

Protein water brand Protein2o is on an “amazing growth trajectory,” said its president Andy Horrow. It’s poised for more growth after securing a distribution deal in 900 Publix stores.

Pin Up Girl Protein co-founder: ‘We want to help build strong women’

02-Apr-2018 By Adi Menayang

The co-founders of Pin Up Girl protein were tired of the dichotomous narrative they observed in the protein powder category. On one end, you have the hyper-masculine branding focusing on bulking and powering up, and on the other end, powders targeting...

Sports Nutrition Special Edition

Vox Pop: 'Protein, and that's pretty much it actually'

11-May-2017 By Adi Menayang

Sports nutrition is a booming industry, with Euromonitor estimating a value of $7.4bn in the US. When we went to the streets and asked a few gym-goers what they buy, to no surprise, it was all protein.

Low cal sports nutrition products are big stevia opportunity, Cargill says

11-Feb-2016 By Hank Schultz

The exploding sports nutrition market offers significant opportunity for alternative sweeteners taking stevia and erythritol beyond their applications as food ingredients, said Cargill experts.

Sports nutrition expert's advice: Sample the sweat and don't skip the stomach

26-Jun-2015 By Hank Schultz

Exercise physiologist Allen Lim, PhD, the founder of sports nutrition brand Skratch Labs, learned what works to fuel athletes in the crucible of one of the most challenging endurance events the world has to offer—the Tour de France. What he took away...

Israeli start-up has novel approach for grasshopper shakes

03-Jun-2015 By Niamh Michail

Israeli insect start-up, Steak TzarTzar, aims to target the Western sports nutrition market with its grasshopper protein powder - competitively priced thanks to grasshopper sales in Africa.

Accelerating move toward plant proteins shakes up sports nutrition market, expert says

29-Aug-2014 By Hank Schultz

A continued move toward plant proteins will be one of the major trends of the sports nutrition marketplace in the coming 12 months, according to market watcher Tom Vierhile, innovation insights director of the market intelligence firm Datamonitor.

Gatorade G Series Fit failed because it offered 'entry level products to advanced users at high prices’, says Euromonitor

14-Feb-2013 By Elaine WATSON

Growth in the US sports nutrition market has been pretty explosive in recent years, but the failure of high profile launches such as PepsiCo’s Gatorade G Series Fit range shows that even the biggest players sometimes get things badly wrong, says one market...