Bunge Loders Croklaan – a global producer and supplier of plant-based lipids – is bringing its novel NuliGo molecule to the US market to support muscle health in the trending sports nutrition and active aging categories.
As Cincinnati-based, hydration brand Hoist looks to expand its consumer base and move into more retail locations, it is building on a foundation established with the US military, Hoist Co-founder and VP Sales Ben Schmidt and Hoist Co-founder and President...
The intellectual property of MusclePharm, a sports nutrition brand that had a meteoric rise and an equally spectacular fall, will be sold at an auction on Thursday, Dec. 15.
As part of an effort to expand its ‘beyond-the-beverage’ Gx System product portfolio, Gatorade recently entered the dietary supplement space by unleashing two functional gummy products, an updated app, and a smart bottle that lights up and connects to...
Supplementation with taurine – perhaps best known as an additive in energy drinks – may help control oxidative stress during the aging process, says a recent study published in the journal Nutrition.
Simply Good Foods, parent company to Quest Nutrition and Atkins brands, registered solid net sales growth in Q3 2022 as snacking behaviors stabilized and consumers adjusted to the company's new pricing actions.
Gatorade is the undisputed leader in sports drinks, says the new CEO of BODYARMOR, which recently overtook Powerade to capture the #2 slot in the category. But after four years at Chobani, challenger brand extraordinaire, Federico Muyshondt knows a thing...
The amino acid taurine has been a mainstay of sports nutrition formulations for many years. But the authors of a recent review paper said the evidence for its physiological effects is mixed at best.
The CBD sports nutrition sector had its game significantly boosted in 2018 when the World Anti-Doping Agency (WADA) removed the hemp-derived cannabinoid from its list of banned performance-enhancing substances – the market duly took off.
As more consumers focus on health, wellness and sustainability, researchers are pointing to one botanical that has been hiding in plain sight for thousands of years.
Executives from Post Holdings and its recently spun-off active nutrition business BellRing Brands may be confident that the new food company will meet its full-year targets, but analysts on the company’s third quarter call late last week sounded dubious.
A review published in a sports science journal has found little support for the notion that ketogenic diets can improve performance for endurance athletes.
Once primarily restricted to dietary supplements or powders used primarily by the most dedicated fans for at-home DIY smoothies or drink enhancers, collagen is now one of the fastest growing ingredients in the functional food space with countless applications...
Often a pregnancy staple for many women, pickle juice is attracting a new audience. The salty beverage is gaining traction as a functional ingredient, particularly for athletes.
A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.
The sports and fitness consumer has expanded beyond hard-core body builders and elite athletes to a more general profile of someone looking to transition to a more active lifestyle and eat healthier, noted panelists from last week's Sports &...
You don’t need to be an elite athlete to benefit from the basic principles of sports nutrition, says Dr Dana Ryan, Herbalife Nutrition’s director of sports performance and education.
The National Dairy Council (NDC) has kicked off its 2019 New Product Competition and is now accepting submissions for the ‘next new innovative product’ in dairy. The competition is open to undergraduate and graduate students in the US and Canada.
Protein water brand Protein2o is on an “amazing growth trajectory,” said its president Andy Horrow. It’s poised for more growth after securing a distribution deal in 900 Publix stores.
The co-founders of Pin Up Girl protein were tired of the dichotomous narrative they observed in the protein powder category. On one end, you have the hyper-masculine branding focusing on bulking and powering up, and on the other end, powders targeting...
Sports nutrition is a booming industry, with Euromonitor estimating a value of $7.4bn in the US. When we went to the streets and asked a few gym-goers what they buy, to no surprise, it was all protein.
The exploding sports nutrition market offers significant opportunity for alternative sweeteners taking stevia and erythritol beyond their applications as food ingredients, said Cargill experts.
Exercise physiologist Allen Lim, PhD, the founder of sports nutrition brand Skratch Labs, learned what works to fuel athletes in the crucible of one of the most challenging endurance events the world has to offer—the Tour de France. What he took away...
Israeli insect start-up, Steak TzarTzar, aims to target the Western sports nutrition market with its grasshopper protein powder - competitively priced thanks to grasshopper sales in Africa.
A continued move toward plant proteins will be one of the major trends of the sports nutrition marketplace in the coming 12 months, according to market watcher Tom Vierhile, innovation insights director of the market intelligence firm Datamonitor.
Growth in the US sports nutrition market has been pretty explosive in recent years, but the failure of high profile launches such as PepsiCo’s Gatorade G Series Fit range shows that even the biggest players sometimes get things badly wrong, says one market...
