Sports Nutrition

Gatorade introduces new gummies, overshadowed by bottle

Gatorade introduces new gummies, overshadowed by bottle

By Danielle Masterson

As part of an effort to expand its ‘beyond-the-beverage’ Gx System product portfolio, Gatorade recently entered the dietary supplement space by unleashing two functional gummy products, an updated app, and a smart bottle that lights up and connects to...

©Getty Images - Allison Micheal Orenstein

Study shows anti-aging promise of taurine supplementation

By Asia Sherman

Supplementation with taurine – perhaps best known as an additive in energy drinks – may help control oxidative stress during the aging process, says a recent study published in the journal Nutrition.

© Robert Daly / Getty Images

The challenges with CBD for sports nutrition

By Shane Starling

The CBD sports nutrition sector had its game significantly boosted in 2018 when the World Anti-Doping Agency (WADA) removed the hemp-derived cannabinoid from its list of banned performance-enhancing substances – the market duly took off.

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GNC bets on energy drink promotion to help find new customers

By Hank Schultz

A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.

Vox Pop: In sports nutrition, 'usually just protein'

Sports Nutrition Special Edition

Vox Pop: 'Protein, and that's pretty much it actually'

By Adi Menayang

Sports nutrition is a booming industry, with Euromonitor estimating a value of $7.4bn in the US. When we went to the streets and asked a few gym-goers what they buy, to no surprise, it was all protein.

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