Sports Nutrition

©Getty Images - JStudios

MusclePharm assets to be sold at auction

By Hank Schultz

The intellectual property of MusclePharm, a sports nutrition brand that had a meteoric rise and an equally spectacular fall, will be sold at an auction on Thursday, Dec. 15.

Gatorade introduces new gummies, overshadowed by bottle

Gatorade introduces new gummies, overshadowed by bottle

By Danielle Masterson

As part of an effort to expand its ‘beyond-the-beverage’ Gx System product portfolio, Gatorade recently entered the dietary supplement space by unleashing two functional gummy products, an updated app, and a smart bottle that lights up and connects to...

©Getty Images - Allison Micheal Orenstein

Study shows anti-aging promise of taurine supplementation

By Asia Sherman

Supplementation with taurine – perhaps best known as an additive in energy drinks – may help control oxidative stress during the aging process, says a recent study published in the journal Nutrition.

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The challenges with CBD for sports nutrition

By Shane Starling

The CBD sports nutrition sector had its game significantly boosted in 2018 when the World Anti-Doping Agency (WADA) removed the hemp-derived cannabinoid from its list of banned performance-enhancing substances – the market duly took off.

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GNC bets on energy drink promotion to help find new customers

By Hank Schultz

A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.

Vox Pop: In sports nutrition, 'usually just protein'

Sports Nutrition Special Edition

Vox Pop: 'Protein, and that's pretty much it actually'

By Adi Menayang

Sports nutrition is a booming industry, with Euromonitor estimating a value of $7.4bn in the US. When we went to the streets and asked a few gym-goers what they buy, to no surprise, it was all protein.

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