In its Q3 earnings call yesterday, TreeHouse Foods’ CEO observed that, “as certain federal stimulus programs expire, we are seeing signs of private label recovery.” So will store brands regain some share they lost during the pandemic, and how are retailers...
An analysis of the latest Nielsen data reveals that private label dollar sales in the mass (mass merchandise), club, and dollar retail channels surged 9.8% in 2018, significantly outstripping the flat growth generated by national brands in the same channels...
New data from Nielsen reveals that private label’s dollar share of the US CPG market has hovered stubbornly below 18% since 2011 before declining very slightly in the latest 52 weeks, while a breakdown of purchasing habits by ethnic group reveals that...
As the U.S. economy continues to recover, less expensive store brands are starting to lose their appeal – creating a long-awaited opportunity for national brands to regain market share that they lost during the great recession, new consumer research suggests.
Consumer perceptions of store brands are continuing to improve in the US as retailers move beyond cheap me-too products. But perceptions of quality still vary considerably across different categories, says a new survey.
Store brands are still perceived favorably by consumers but they may be losing some of their appeal, according to the results of a new poll conducted by market research firm Ipsos Marketing.
Most consumers think that store brand products are likely to be produced by the same companies that manufacture national brands – and often find them to be just as good, according to Deloitte research.
A majority of consumers from around the world say that private label products are at least as good as national brands in providing a range of benefits, according to a global survey from Ipsos Marketing.
