Raisin snack brand Sun-Maid - which has just acquired baby food brand Plum Organics - has recruited six kids from across the US to be part of its first "Board of Imagination", a new feedback and decision-making group.
After selling to Campbell’s in 2013 for $249m, organic baby food maker Plum Organics has been acquired by Sun-Maid Growers of California, which is expanding its portfolio to provide more options for its target audience: "the balancer mom," says...
Faced with different shopper behavior throughout the pandemic, Sun-Maid has launched a marketing campaign aimed at moms navigating the new normal of the back-to-school season and who now must be prepared with snacks for their kids throughout the day,...
