Brands that advertised at the Super Bowl are seeing their efforts pay off with a 6.4% increase in consumer demand post-game based on a sample set of companies, according to recent research from behavioral research company Veylinx.
The coming week leading up to the Super Bowl — and the day itself — is a time for snack brands to roll out new products, marketing messages, and promotions, as consumers get their game on by chomping into their favorite snack foods. This year is no exception...
Yogurt heavy-hitter Oikos returns to the Super Bowl this year with an ad featuring former football coach Deion Sanders as part of an ongoing 360-degree campaign that is tackling unfavorable common perceptions about yogurt and healthy eating – starting...
Frito-Lay has teamed up with Grammy-award winner Megan Thee Stallion to release ‘Flamin’ Hottie’, which offers a fresh and reimagined spin of Salt-N-Pepa’s classic ‘Push It’.
With a long history of bucking the restrictive stereotypes of who eats yogurt and why through product innovation, positioning and marketing, Danone North America’s Oikos continues to challenge conventions with a Super Bowl ad and complementary activations...
While always an important feature of Super Bowl viewing, Frito Lay's latest U.S. Snack Index poll estimates a 21% increase in snacking among consumers compared to last year's Super Bowl LIV game.
For many Americans watching the Super Bowl Feb. 2, what food and beverages are served is just as important, if not more so, than who wins the Big Game – making the sporting event a pivotal marketing moment for brands across categories to lift sales and...
While chicken wings remain the most purchased food item leading up to Super Bowl with sales of $1.6bn*, more US consumers are adding plant-based protein alternatives and stealth veggies to their game day spread, according to Nielsen.
The Philadelphia Eagles were not the only big winner during the Super Bowl LII earlier this month, Mountain Dew, Pepsi and Doritos also were victorious with commercials that not only grabbed headlines and generated social media buzz, but also drove near...
Trump supporters are calling for a boycott of Budweiser following the beer giant’s Super Bowl ad - which depicts Anheuser-Busch co-founder Adolphus Busch’s arrival in America from Germany - interpreting it as a political statement against the President's...
An astronomical amount of money pours out of food and beverage companies into Super Bowl spots each year. This year, from coin toss till the end of play, there are nine food and beverage companies (excluding the foodservice sector advertisers KFC and...
By Keith Anderson, VP, strategy & insights, Profitero
On February 7, when more than 180 million people in the US tune in to watch the 2016 Super Bowl, some will watch for the action, others the ads, and some are there just for the snacks.
Consumers may be reaching for more natural and better-for-you snacks in general, but when it comes to planning Super Bowl party menus they are just as likely to reach for processed and conventional options as they are healthier options, according to IRI...
As football teams across America vie for a coveted spot in the upcoming Super Bowl 50, so too are food and beverage makers for a spot on viewers’ big game day party menus.
Two months following the premiere of the first-ever fresh produce TV advertisement during the Super Bowl as part of a $46 million marketing campaign, Avocados From Mexico (AFM) says its big investment is paying off as avocado imports are up by record...
Even though the Super Bowl is still more than three weeks away, snack and beverage companies are ensuring they get the most bang for their potentially millions of dollars by using social media to build buzz around their ads, which will run during the...
Stevia-sweetened yogurt has 15g protein per 5.3oz pot
Dannon is attempting to revitalize the Greek yogurt category with a new high-protein Greek yogurt sweetened with stevia “that appeals equally to both men and women”.
UPDATED: As the Seattle Seahawks and the Denver Broncos squared up at the MetLife Stadium in New Jersey on Sunday, the nation’s biggest food and beverage firms battled for supremacy during the commercial breaks. We know who won the game, but who won the...
As the Seattle Seahawks and the Denver Broncos head into battle on Sunday at the MetLife Stadium in New Jersey, the nation’s biggest food and beverage brands will battle for supremacy during the commercial breaks.
SodaStream's Super Bowl video has gone viral after it reprised its 2013 trick of poking fun at Coke and Pepsi, which led Fox to ban the Scarlett Johansson-fronted advert.
Super Bowl parties are communal snacking events where consumers are open to trying new products, giving smaller brands a fighting chance, says Euromonitor.
With Super Bowl 2013 just a ball’s throw away, beefed up pack sizes, ridged potato chips for easy dipping and well-paired flavors for hot wings, beer and pizza are set to succeed, an analyst says.
As the most anticipated marketing event in the US calendar - Super Bowl Sunday – approaches, market analysts Nielsen predicts snack sales could hit nearly $600m (€455m) in the run-up to event.
