Super Bowl

Still image from this year's Super Bowl spot by Avocados From Mexico. © Avocados From Mexcio

How to ‘win’ with Super Bowl ads in a bristling political climate

By Adi Menayang

An astronomical amount of money pours out of food and beverage companies into Super Bowl spots each year. This year, from coin toss till the end of play, there are nine food and beverage companies (excluding the foodservice sector advertisers KFC and...

Super Bowl ad a win for Mexican avocados

Super Bowl ad a win for Mexican avocados

By Maggie Hennessy

Two months following the premiere of the first-ever fresh produce TV advertisement during the Super Bowl as part of a $46 million marketing campaign, Avocados From Mexico (AFM) says its big investment is paying off as avocado imports are up by record...

Heinz got creative on social media at half time at the Super Bowl with this cheeky tweet

Super Bowl XLVIII: Who won the battle of the brands?

By Elaine WATSON

UPDATED: As the Seattle Seahawks and the Denver Broncos squared up at the MetLife Stadium in New Jersey on Sunday, the nation’s biggest food and beverage firms battled for supremacy during the commercial breaks. We know who won the game, but who won the...

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