TRUFF – best known for its luxury truffle-infused hot sauce – has expanded into the premium pasta sauce category, an area of the store co-founder Nick Ajluni feels is a natural evolution for the fast-growing brand, which has registered triple-digit sales...
TRUFF, a truffle-infused hot sauce brand founded through an Instagram account, is shaking up the category with products that blend 'streetwear swagger' with a punch of bold flavor.