Trademark

Kroger's 'Private Selection' packaging is on the left, while Lidl's 'Preferred Selection' packaging is on the right...

Is Lidl infringing Kroger’s trademarks? Attorneys weigh in…

By Elaine Watson

Is Lidl’s ‘Preferred Selection’ private label “confusingly similar” to Kroger’s ‘Private Selection’?  Or is Kroger’s recent trademark infringement lawsuit against Lidl merely an opportunistic bid to derail a rival’s US market entry? 

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