After overcoming a period of declining sales and discontinuation from retailers like Walmart and Walgreens, The Vita Coco co-founder and executive chairman Mike Kirban discussed the company’s operational strategy including brand exposure, reaching consumers...
In the 20 years since the coconut water brand Vita Coco has been around, it has evolved from a start-up to a publicly traded company with about $380m in annual net sales. But like many food and beverage start-ups turned publicly traded companies, Vita...
Vita Coco now commands a 50% share of the coconut water category and has grown household penetration of its brand to 11%, a strong indicator that consumer demand for coconut water remains elevated with plenty more runway, said Vita Coco co-founder and...
The global beverage market is “controlled mainly by behemoths who generate most of their profits from products that are not necessarily healthy for people or the planet,” says coconut water maker Vita Coco, which says it is uniquely placed to tap into...
PepsiCo has declined to comment on reports it is in talks to acquire All Market Inc, the owner of coconut water brand Vita Coco (an allied brand of Dr Pepper Snapple Group).
Even for big names in a crowding category, such as Vita Coco, digital market insight is key for staying relevant. Here are some marketing tips from the pros.
Check out who’s moving onwards and upwards at Kellogg, Coca-Cola, Jelly Belly, Smithfield Foods, Nestlé, Mondelez, Hershey, Vita Coco, Campbell Soup and KeVita in FoodNavigator-USA’s latest round-up of new hires in food and beverage.
When Coca-Cola & PepsiCo invested in Zico and O.N.E. in 2009; Vita Coco CEO and co-founder Michael Kirban admits he became a little nervous as pundits predicted he’d get sidelined as the world’s biggest beverage companies slugged it out for supremacy...
Bulk coconut importer iTi Tropicals claims that about 15% of the coconut water sold in the US is tainted with unlabeled added sugar, and the firm is calling on retailers and manufacturers to crack down on economically motivated adulteration.
Coconut water can make a positive nutritional contribution to the diet if it is used to replace high calorie, non nutritional beverages, according to new research presented the recent Experimental Biology conference in Boston.
Vita Coco co-founder and CEO, Michael Kirban, has hit back at Canadian law firm Consumer Law Group (CLG), calling its class action against his firm over product hydration claims a ‘copycat suit’ that would not distract the business.
Superstar-backed coconut water brand Vita Coco faces a new class action over claimed product benefits in Canada, including a ‘super hydrating’ claim, just weeks are settling a similar US suit.
