CPG brands innovating with botanicals and adaptogens to meet consumer demand for functional foods and beverages to improve their moods, alertness, and other areas of their lives, must overcome formulation challenges, two DSM-Firmenich representatives...
The number of medicinal and aromatic plant (MAP) species in cultivation is dramatically higher than previously thought, according to a new global estimate, but not because they are all facing extinction in the wild.
Well-known for sugar alternatives, including stevia and monk fruit, Layn Natural Ingredients has steadily expanded its portfolio with a full line of functional botanicals that can now easily be explored through a just-launched online ingredient library...
While manufacturers and consumers have leaned heavily on the immune health supporting, anti-inflammatory and other perceived physical benefits of botanicals during the pandemic, new research from the taste and nutrition company Kerry shows that botanicals...
While adaptogens and nootropics are central to the calming and functional benefits of Moment’s trio of botanical beverages, they take a backseat in marketing, which focuses first on the behavior modifications and lifestyle the brand promotes – a strategy...
Relying on historical usage of botanicals to help sell functional foods and beverages is no longer enough as consumers become increasingly sophisticated in how they approach and vet products to help boost their immunity, provide stress relief and reinforce...
With the upcoming launch of a line of DRY Botanical Bitters & Soda, the Dry Soda Co. returns to its roots as a zero-proof lifestyle pioneer at a time when the sober-curious and reduced-sugar movements are gaining momentum and consumers increasingly...
