Liquid Death has turned the bottled water category on its head: with its energy-drink-esque branding and novel approach to marketing ('Murder your thirst!' declares the brand's tagline). Mike Cessario, founder and CEO, sits down with BeverageDaily...
Coca-Cola has solidified its status as the world’s most chosen FMCG brand with a staggering global reach. But other beverages have also seen standout performances this year...
Having unveiled a new logo and visual identity system in the US last year, Pepsi is now rolling out its new look globally in a bid to appeal to younger consumers and help ‘shake up the cola category’.
Xiao Chi Jie (XCJ), the modern Chinese food brand that helped put authentic soup dumplings on the US map by cultivating a cult-like direct-to-consumer following during the pandemic is ready to expand into brick and mortar stores this April with a new...
Mamma Chia, the maker of organic chia-based snacks and beverages, is updating its image to embrace inclusivity and stand out in an increasingly competitive natural foods segment.
The green M&M is trading in her go-go boots for kicky low-rise sneakers and toning down her sexuality as part of a brand refresh by Mars intended to make the candies “more inclusive, welcoming and unifying,” but it appears to be having the opposite...
Despite category-leading velocities and strong heritage branding, sales of King Juice Company’s flavored lemonade brand Calypso were declining mid-single digits when David Klavsons became the new CEO in 2017 -- months after the original founder sold the...
Food styling is a key marketing tool to make products, dishes, and meals look more appealing and appetizing, but does “pretty” food also impact its perceived healthiness? Preliminary research suggests there may be a link.
Encouraged by strong third-quarter sales online and in stores as well as net sales in the period that grew twice that of a year ago, Sprouts Farmers Market is “financially stronger than ever,” and on track to double its business by 2025, according to...
Supply chain snags, consumer stockpiling and retailers reprioritizing what to stock during the initial phases of the coronavirus pandemic meant many consumers had to go without their favorite brands and switch to available alternatives, but according...
As consumer interest in health, wellness and sustainability has lifted better-for-you brands out of the dark corners of stores to become a mainstream phenomenon in every category, marketers have gravitated to founders’ stories and social missions to attract...
While iconic brands currently are losing the tug-of-war with niche startups for consumer engagement and spending, how they continue to play the game in the next ten years will dictate whether they regain ground or become obsolete, according to senior...
Storytelling is one of the most potent tactics food or beverage brands can use to win over consumers, who have become more interested in the story behind the products they’re purchasing, says Innova Market Insights in its top trends for 2020 report.
One of the main goals of effective branding and packaging is to set a product apart from the competition, but how this is achieved is fundamental to whether a product will be embraced or shunned by consumers.
While the food and beverage industry is virtually oozing with innovation as entrepreneurs launch category-breaking and -making ideas at a rapid-fire clip, the full potential of many new products and companies is held back by lackluster branding that a...
While modern wisdom may favor launching fast and iterating quickly based on consumer feedback, the director of innovation at Endangered Species Chocolate says when it comes to packaging and branding it is better to slow down and invest in consumer research...
After helping to pioneer the nascent drinkable soup segment, the startup ZÜPA NOMA is ready to expand into adjacent categories with a fresh look, different name and new products.
Already the top-selling organic nut butter brand, according to SPINS, Once Again Nut Butter is dramatically overhauling its branding to improve the products' “shopability,” and make it easier for time-pressed shoppers to quickly find the attributes...
Organic, 'no junk' sports drink, KRā needed to further differentiate itself within the $8.5bn sports drink category by launching new packaging that co-founder Sarah Hardgrove-Koleno says "absolutely shouts our brand differentiators: simple...
The road from startup to category leader is not for the faint of heart, and there are few end-to-end resources available to an emerging brand that can guide food entrepreneurs on branding and packaging all the way through to sales and marketing strategy.
Building a kids brand can get sticky, especially when the market is full of products that typically fall into two broad buckets: conventional products crowded with mascots, superheroes, and cartoon characters; or the stripped-down, simpler look of the...
As trendy as turmeric may be for now, the functional beverage brand known for years as Temple Turmeric is dropping the ingredient from its branding to avoid being “pigeonholed,” and to position the company more broadly around additional herbs for when...
