Liquid I.V.’s brand refresh captures hydration through new packaging, summer ad campaign 10-May-2024 By Deniz Ataman Hydration brand Liquid I.V.’s new packaging and summer ad campaign help “optimize and modernize” the brand “without disrupting shopability at shelf,” Brittany Shaw, the company’s senior brand director told FoodNavigator-USA.
Global sports drink market set to reach $36bn by 2028 24-Oct-2023 By Rachel Arthur The global sports drink market is predicted to reach $36.35bn in 2028, demonstrating a CAGR of 4.2% thanks to interest from a wide range of consumers.