Functional Beverages

From functional to ethical, identifying the health halo in botanicals

From functional to ethical, identifying the health halo in botanicals

By Deniz Ataman

Angela Getzel, beverage business development lead, Kerry, explained to FoodNavigator-USA that as consumers are looking for more label transparency, from low/no sugar and artificial ingredients to environmental responsibility, botanicals fit into that...

Source: E. Crawford

Summer Fancy Food Show

Functional beverages must balance consumer, environmental benefits with price

By Elizabeth Crawford

The functional beverage category is growing at a rapid clip as consumers look for fast, easy ways to support their on-the-go lifestyles and their health, but not all ingredients, products and platforms are created equally and the segment faces significant...

Health-Ade CMO says kombucha “is here to stay,” ready for growth

Health-Ade CMO says kombucha “is here to stay,” ready for growth

By Ryan Daily

With a new can format and marketing campaign geared towards younger consumers, Health-Ade is looking to grow its brand and expand its base by tapping into occasions and capitalizing on greater consumer awareness of gut health, Health-Ade CMO Charlotte...

SweeGen obtains GRAS status for Reb B stevia sweetener

SweeGen obtains GRAS status for Reb B stevia sweetener

By Mary Ellen Shoup

SweeGen Bestevia Reb B steviol glycoside (stevia sweetener) has received a GRAS (Generally Recognized As Safe) Letter of No Objection from the FDA for use in food and beverage formulations.

NERD rebrands and expands as nootropics beverage trend gains steam

NERD rebrands and expands as nootropics beverage trend gains steam

By Mary Ellen Shoup

Following its acquisition by Beverage USA Holdings Inc. (BevUSA) earlier this year, mental acuity beverage company NERD is on track to become a nationally-recognized brand with new retail distribution, an expanded direct-to-consumer business, and refreshed...

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