Consumers are taking greater control of their health and expect companies to provide effective, science-backed solutions, according to insights provided by McKinsey & Company.
Even though Andrew Abraham has helped millions of people live healthier, more vibrant lives first as a medical doctor and then for the past 12 years as the founder of the organic protein shake and bar brand Orgain, he wanted to help more consumers learn...
Once relegated to the dusty back corners of kitchen cupboards or quickly swigged by only the most devote health-conscious consumers, apple cider vinegar has been thrust into the limelight by the coronavirus pandemic for its claimed immunity, beauty-enhancing...
Health and wellness continue to drive consumer purchases and in-store foot traffic, but how shoppers define these terms is evolving quickly – prompting grocery retailers to refine and expand their offerings to focus on prevention and offer more customized...