Personalized Nutrition

Strong partnerships drive innovation in personalized nutrition

16-Mar-2023 By Danielle Masterson

With consumers demanding greater control over personal health and wellbeing, we’re seeing a new wave of strategic partnerships that leverage tech and nutrition know-how to take the market next level.

Ombre moving microbiome home tests and probiotic supplements into retail

19-Sep-2022 By Asia Sherman

Personalized nutrition company Ombre is retail ready, preparing to launch its microbiome home test kit and targeted probiotic supplements to a wider market at Natural Products Expo East later this month.

Talking precision nutrition with Dr Dariush Mozaffarian: 'The microbiome is going to be the absolute foundation of personalized nutrition'

14-Sep-2022 By Elaine Watson

Precision nutrition: What is it? And could it be a gamechanger that could move the needle on public health, or is this just about pricy biomarker testing kits and apps enabling a small group of affluent and highly engaged consumers get even more granular...

Netflix for food: Food scientist creating data model for personalized dietary recommendations

06-Jan-2022 By Danielle Masterson

A new research project is underway that will develop new computational methods for analyzing and integrating different types of data available from an existing cohort of young adults, including continuous glucose measurements, images of meals, metabolomics...

Investing in the Future of Food: Manna Tree investors seek emerging brands focused on human health

03-Mar-2021 By Elizabeth Crawford

As the ongoing pandemic accelerates consumer interest in the role of nutrition in wellness and underscores the supply chain’s fragility, the investors at Manna Tree Partners are looking for at least three growth stage companies that are revolutionizing...

PepsiCo’s Greenhouse Accelerator’s fifth cohort focuses on functional & personalized nutrition

12-Jan-2021 By Elizabeth Crawford

As consumer taste preferences shift to reflect a deeper understanding of the connection between health and diet during the ongoing pandemic, PepsiCo is expanding the scope of its Greenhouse Accelerator program to embrace emerging science and technology...

‘Any company that is not doing personalization is going to die’: Viome founder

16-Dec-2020 By Stephen Daniells

“Every person in the next five years is going to ask for foods that are personalized for them, and every ingredient is personalized for them,” said Naveen Jain during a recent webinar hosted by NutraIngredients-USA.

COVID-19 fuels interest in personalized nutrition and products to support physical & emotional health

24-Nov-2020 By Elizabeth Crawford

As consumers continue to navigate the pandemic’s threat to their physical and emotional health in the New Year, they increasingly will seek nutrition that is personalized, technologically enhanced, mood moderating and immunity boosting, according to Innova...

Baze extends personalized nutrition model with tailored meal plans: ‘The issue starts with diet’

09-Jul-2020 By Mary Ellen Shoup

Baze, a personalized nutrition startup which provides customers with tailored supplements based on its at-home blood diagnostic test, has broadened its service to include food and meal recommendations addressing the “root cause” of nutrient deficiencies,...

Soup-To-Nuts Podcast: How do fad diets & personalized nutrition influence the obesity epidemic?

01-Jun-2020 By Elizabeth Crawford

Even before the threat of the “quarantine 15” – or the idea that some Americans are at risk of packing on 15 pounds during the pandemic due to stress-baking, mindless snacking and reduced physical activity – the rate of obesity in America has been stubbornly...

Soup-To-Nuts Podcast: Consumers are ‘primed’ for personalized nutrition solutions

17-Apr-2020 By Elizabeth Crawford

As the infection rate and death toll of the novel coronavirus continue to climb, more Americans are re-thinking their diet to help ward off infection, as illustrated by the dramatic increase in sales of immunity products and people buying them in the...

For personalized nutrition to reach its full market potential, brands must better explain benefits

16-Mar-2020 By Elizabeth Crawford

Demand for personalized nutrition is gaining traction quickly, according to Mintel market research, but for companies to fully leverage the trend they must offer more than bespoke products to include also detailed guidance that “connects the dots” between...

Jenny Craig finds dieters consider personalized nutrition, apps to reach goals, but still need one-on-one support

09-Jan-2020 By Elizabeth Crawford

As obesity rates continue to rise, more Americans are turning to medical professionals, new technology and science-based approaches to help them meet their weight-loss goals, but new research from Jenny Craig suggests long-term success also requires a...

Baze Marketplace pushes personalized nutrition from supplements to food

06-Jan-2020 By Elizabeth Crawford

As mounting consumer interest in personalized nutrition continues to drive consolidation in the supplement side of the segment, the evidence-based supplement subscription service Baze is expanding into food as a point of differentiation, and in doing...