Popchips has unveiled a new look and two new flavors - Fiery Buffalo and Fully Loaded – that it says will help the ‘popped, never fried’ brand showcase its strong taste and ‘crave-worthy’ credentials. It has also ditched some brand extensions to focus...
Velocity Snack Brands (VSB) – a portfolio company of VMG Partners set up in October 2019 to buy, incubate and grow snack brands – has launched two new innovations under the popchips brand it believes could have broad mainstream appeal.
Private equity firm VMG Partners is betting big on the snacks category with the formation of a new division – Velocity Snack Brands (VSB) – set up to buy, incubate and grow snack brands, beginning with the acquisition of the popchips* brand from majority...
