By Abby Meyer, Sheppard, Mullin, Richter & Hampton LLP; and Dr. Sara Dastgheib-Vinarov, Tate & Lyle
In the food industry, a special recipe or product formulation can distinguish a company from competitors and form the basis of a brand. Companies may spend significant R&D dollars to get the recipe just right, so how can they protect this investment...
Cooking inspiration and education are emerging as powerful marketing tools for food and beverage brands and retailers as consumers who are tired of preparing the same-old, same-old at home for the past seven months of the pandemic look for new recipes,...