Acatris attacks UK market

Related tags Sales

Dutch-based health and food ingredients company Acatris Group is
set to expand its sales network for health ingredients in the UK.
In a statement this week, the company claimed that the UK is among
the top three countries in Europe that are expected to see the
fastest growth rate in the health ingredients market.

Dutch-based health and food ingredients company Acatris Group is set to expand its sales network for health ingredients in the UK. In a statement this week, the company claimed that the UK is among the top three countries in Europe that are expected to see the fastest growth rate in the health ingredients market.

"The opportunities in the UK market are enormous," said Harry Christiaens, managing director of the Acatris Group.​ "We have been successful with one or two products in that market, but we believe that there is more potential for other products in our portfolio. Having dedicated sales people actually based in that market is essential for further growth."

Acatris​ has appointed a new UK sales manager for the direct distribution of the company's health ingredients. Delphine Barthes will be responsible for the marketing and distribution of the Acatris' "Life-line" products, to include SoyLife, FenuLife and LinumLife.

"Our objective is to fully establish Acatris UK in the coming year,"​she stated. "We already have long term customers in the UK and we will use our knowledge and expertise to enhance our growth, "​ she continued.

Food and health ingredients companies Daminco, Orffa Health & Nutrition, Schouten USA, and SoyLife recently merged to form the Acatris Group.

Related topics Cereals and bakery preparations

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