Givaudan forges agreement to build healthy TasteSolutions

By Jess Halliday

- Last updated on GMT

Related tags Nutrition Givaudan

Flavours giant Givaudan has entered into a research and licensing
agreement with taste technology developer Redpoint Bio Corp, which
is expected to build the company's TasteSolutions programme for
health and wellness.

Introduced in 2005, Givaudan's TasteSolution programme provides maskers, modulators and flavours that allow food formulators to develop products that taste good as well as contributing to healthier lifestyles - as well as the expertise to use them. Under the new collaboration the firm gains access to US-based Redpoint Bio's proprietary technologies, and may acquire the exclusive worldwide rights to any licensed compounds for foods and beverages that can aid manufacturers with products Details of the agreement have not been released, but the overarching aim is to discover and develop novel sweetness and savoury enhancers, as well as bitter blocker compounds. Such an expansion of the programme is fitting with Givaudan's take on the current drive towards health and wellness, which it sees as considerably more than just a trend. It says that consumers are fundamentally changing their diets, and products that contribute to healthier lifestyles will become part of the mainstream. Sugar, salt and fat reduction has been a theme for some time, but in the past better-for-you products were aimed a diet-conscious niche. Now, however, there is considerable attention to the need to reduce across the board as part of an effort to reduce the toll of unhealthy eating on obesity and other lifestyle related diseases. For instance, trans fats have become the new enemy, with manufacturers around the world moving to remove them from their products and healthier alternatives instead. Salt - an area that TasteSolutions has targeted since autumn 2005 with a proprietary salt reduction system - is also high on the agenda. It is estimated that a reduction of 6g/day from the current intake of 10-12g could save approximately 70,000 people from developing strokes and heart attacks each year in the UK alone.According to the Food and Drink Federation, it is a common misconception that salt can easily be removed from manufactured products."By simply removing salt from manufactured products, many well known and popular foods could change significantly. Food is not purely about the functionality of getting all the nutrients our body needs and in the right proportion, it is also about pleasure,"said the federation last week.​ But for consumers, taste is the crucial factor in acceptability of a better-for-you product. The bottom line is, if it doesn't taste good - or even if it just tastes different - many people will abandon their good intentions and revert to old familiar products.

Related news

Show more

Related products

show more

Consumer Attitudes on Ultra-Processed Foods Revealed

Consumer Attitudes on Ultra-Processed Foods Revealed

Content provided by Ayana Bio | 12-Jan-2024 | White Paper

Ayana Bio conducted the Ultra-Processed Food (UPF) Pulse survey, offering insight into consumers’ willingness to consume UPFs, as well as the variables...

Future Food-Tech San Francisco, March 21-22, 2024

Future Food-Tech San Francisco, March 21-22, 2024

Content provided by Rethink Events Ltd | 11-Jan-2024 | Event Programme

Future Food-Tech is the go-to meeting place for the food-tech industry to collaborate towards a healthier food system for people and planet.

Palate Predictions: Top Flavor Trends for 2024

Palate Predictions: Top Flavor Trends for 2024

Content provided by T. Hasegawa USA | 08-Jan-2024 | Application Note

As consumers seek increased value and experience from food and beverages, the industry relies on research to predict category trends. Studying trends that...

Oat Groats – Heat-treated Oat Kernels

Oat Groats – Heat-treated Oat Kernels

Content provided by Lantmännen Biorefineries AB | 06-Dec-2023 | Product Brochure

Lantmännen offers now Oat Groats: Heat-treated oat kernels, also known as oat groats or kilned oats, undergo heat treatment to inhibit enzymes that could...

Related suppliers

Follow us

Products

View more

Webinars