Givaudan

Many big players in the food industry have found regenerative AI helps them in NPD. Image Source: Hiroshi Watanabe/Getty Images

Mars, PepsiCo, Kraft Heinz, and Givaudan on how AI can improve NPD

By Augustus Bambridge-Sutton

NPD takes time. Long hours of R&D lie between an idea and a product launch. AI, however, is helping a range of major companies generate product ideas, as well as do market research and gain insights into the minds of consumers.

Givaudan Taste & Wellness develops AI to streamline recipe innovation / Pic: GettyImages-Karendaev

Givaudan leverages AI for ‘next generation’ product development

By Katy Askew

Givaudan’s flavour business, Givaudan Taste & Wellness, is launching a new tool that leverages artificial intelligence for the ‘next generation’ of product development. “Success comes from combining the output of the tools with the sensitivity and...

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