PureCircle introduces new stevia sweetener for deeper calorie reductions

By Caroline Scott-Thomas

- Last updated on GMT

PureCircle introduces new stevia sweetener for deeper calorie reductions

Related tags: Stevia

Stevia supplier PureCircle has introduced a new stevia-derived sweetener, which it claims has fewer of the taste problems previously associated with stevia, allowing deeper calorie reductions in a wide range of products.

Stevia-derived sweeteners have rapidly gained in popularity with US manufacturers since the Food and Drug Administration (FDA) issued letters of no objection that two stevia-derived sweeteners were generally recognized as safe (GRAS) for use in foods and beverages, back in December 2008. But some early formulations were criticized for a bitter, licorice-like aftertaste.

PureCircle has launched the new sweetener under the brand name Alpha, and says this latest addition to its range of stevia-derived sweeteners allows for more rounded sweetness and less bitterness at high sugar replacement levels. Specifically, it is intended for products targeting a 50-100% reduction in calories, the company said.

“Following extensive sensory and application development work in PureCircle's Global Application Center, in Oakbrook, Illinois, marked improvements were identified versus existing stevia sweeteners on the market,”​ PureCircle said.

It contains a proprietary blend of steviol glycosides – the sweet components of the stevia leaf – and the company said it has filed for extensive global patent protection for the ingredient.

PureCircle’s vice president of global marketing Jason Hecker told FoodNavigator-USA that while Alpha will be offered as a leading ingredient option alongside Reb A and SG95, the company’s different stevia sweeteners can be useful for different applications.

He said: “Our customers are looking to match the best solution to each of their reformulations and new product launches. While Alpha is ideal for 50-100% reduction in calories, we have other ingredients that deliver excellent taste at lower calorie reduction targets and at different price points. By bringing customers a portfolio of stevia solutions we can best match the sweetener to the application.”

PureCircle said it has identified a number of applications for the ingredient, including teas, juices, dairy products, flavored waters and carbonated soft drinks. It comes as a powder or can be granulated, and would be labeled as stevia leaf extract on ingredient lists in the United States.

The launch of Alpha has been planned to coincide with manufacturers’ preparations in advance of stevia approval in Europe, which is expected in the coming months.

The sweetener meets JECFA specifications, which the FDA follows for stevia, the company said.

Related news

Show more

Related products

show more

Achieving sweet success in sugar reduction.

Achieving sweet success in sugar reduction.

ADM brings innovation to the table. | 22-Nov-2021 | Insight Guide

Gaining an in-depth understanding of consumers’ values, culture and behaviors is vital in developing successful sugar reduction formulations. Download...

Plant-based proteins revolutionizing convenience

Plant-based proteins revolutionizing convenience

Cargill | 13-Sep-2021 | Technical / White Paper

Sales of plant-based products saw double-digit growth in 2020 – and the marriage of convenience foods with plant proteins is bringing even more momentum...

Related suppliers

2 comments

Managing Director

Posted by Hermann Schepers,

The company Stevialine GmbH & Co.KG I.G. Based in Bremen is busy to get worldwide raw materials with excellent and high quality. We like to work Hand in Hand and very close together with the industry. That our Partners will now which kind of sweetens they will need and useful for her own end products and own taste!
Stevialine will bring also natural and very low-calorie Tab granules on the market. Many designs were necessary to test a distinctive sweetness to achieve without the bitter taste. This is a great feeling with Patented design is that tab dispenser "STEVIALINE" for consumers, soon to be available. Our endeavor is to work closely with the farmers to work in the sense of nature and to act first to produce a quality and very high quality end product. Our production is "Made in Germany". Stevialine GmbH & Co.KG, a strong partner by your side. www.stevialine.de

Report abuse

STEVIA CALIDAD DE VIDA - STEVIA QUALITY OF LIFE

Posted by Agroindustrias de la Stevia,

Agroindustrias de la stevia desde COLOMBIA como productores de Hoja de Stevia Colombiana, celebra esta nueva Innovación y Desarrollo que nos presenta PureCircle, quien se ha caracterizado por preocuparse por el Bienestar y Calidad de Vida de la Humanidad. Les deseamos muchos EXITOS. agroindustriasdelastevia@gmail.com

Stevia from agribusinesses and producers COLOMBIA Stevia Leaf Colombiana celebrates this new innovation and development that presents PureCircle, who has been marked by concern for the welfare and quality of life of mankind. I wish you much success. agroindustriasdelastevia@gmail.com

Report abuse

Follow us

Products

View more

Webinars